Search engine optimization (SEO) plays a major role in regularly bringing qualified visitors to ecommerce websites. By optimizing web pages and content for relevant search terms that potential customers use, sites can improve their search rankings and visibility. Higher positions for targeted keywords lead to increased website clicks from search engines like Google.
This proposal outlines SEO strategies and techniques to help the client’s website rank higher for important keywords. Conducting ongoing keyword research ensures their site targets terms consumers are actively searching for. On-page optimization of existing content also helps search engines understand the relevancy of those terms. Building quality backlinks signals trust and authority.
Implementing core SEO fundamentals month-to-month can drive organic traffic and support this retailer’s revenue growth goals. More website visitors from improved search rankings means a greater opportunity to convert visits into sales.
SEO Audit
We will conduct a detailed technical and performance audit to determine the current website’s health and opportunities. This includes:
Page Speed & Mobile Optimization
- Analyze page load times to identify any issues impacting site speed
- Review mobile responsiveness across site pages and content
- Check website security and resolve any vulnerabilities
Traffic & Conversion Analysis
- Review Google Analytics data on traffic sources and visitor behavior
- Analyze goal conversion rates by page and source to identify areas for improvement
Rank Tracking & keyword Performance
- Use tools like SEMrush to monitor current keyword rankings
- Identify goals for ranking improvements based on search volume and competition
- Research additional relevant keyword targets
Onpage Optimization
- Conduct content audit, looking for thin pages, duplicate content issues
- Evaluate page titles and meta descriptions for click-through-rate
- Check image alt text and schema markup are in place
The audit will reveal website strengths to leverage and weaknesses to address as part of an ongoing SEO strategy. We’ll provide recommended solutions to resolve technical problems impacting performance. Identifying new keyword and content opportunities will set targets for on-page optimization. Competitor data will also inform link-building goals.
SEO Strategy
Keyword research
- We will use keyword research tools like Ahrefs, SEMrush, and Google Keyword Planner to discover new relevant keywords and search queries that customers use to find products/services like ours. This allows us to identify additional optimization opportunities beyond existing target keywords.
- When researching new keywords, we will analyze the monthly search volume and keyword difficulty scores to gauge competition and optimization potential. This helps determine realistic rankings potential.
- We will compile keyword opportunities into groups and priority tiers based on conversion potential and fit with business goals. This ensures we are targeting keywords that can drive qualified traffic.
Onpage optimization plan
- This involves updating on-page content to reflect focus keyword usage better. We optimize page copy, titles, headers, image names, URLs, etc., to improve relevancy for what people are searching for. This signals to search engines what the page content is about.
- Crafting keyword-relevant content also leads to better user experience and click-through rates from search engines.
Link Building
- Content marketing initiatives like visual guides, ebooks, and blog posts support link-building by creating quality resources to which other websites want to link. Practical, engaging content leads to earned backlinks.
- Guest article outreach involves creating contributed articles for complementary sites, which includes backlinks. This adds quality external signals.
- We also build relationships with similar brands to exchange cross-links when a mutual value exists for website visitors.
Content Marketing
- We will develop blog, video, and visual content assets directly targeting researched keywords and questions from our audience. This content also enables linking opportunities.
Reporting & Results
We will provide monthly comprehensive reporting to track SEO results and momentum for your website. Our analytics and ranking reports will include the following:
Monthly Analytics Report
- Google Analytics data showing overall traffic and visitor metrics
- Performance tracking for target landing pages
- Traffic sources overview highlighting SEO channel contribution
Quarterly Ranking Report
- Positions for target keywords using tracking tools like SEMRush
- Search volume and month-over-month trends per keyword
- Ranking gains, losses, or maintained spots by keyword
Ongoing Optimization Summary
- Recent on-page changes implemented
- Links acquired over the past month
- Recent content created and engagement metrics
We will also monitor and report on ROI metrics, including:
- Bounce rates and time on site from SEO traffic
- Goal conversion rates by landing page and source
- Sales revenue attributed to organic search
Presenting tangible results data each month quantifies the impact of our SEO efforts. This reporting demonstrates return on investment and progress towards lead generation and sales growth goals.
Investment Summary
Breakdown costs of services
- We offer flexible SEO service packages tailored to client needs and budgets.
- Monthly costs can start around $1,000, which includes:
- 10-15 hours per month of SEO optimization work
- Two strategic planning calls
- Complete analytics & reporting
- Additional hours can be added as needed at $100 per hour.
- We also offer discounted long-term agreements for 3, 6, and 12 months.
Compare to a revenue opportunity.
- By ranking higher, more visitors will find your site via search engines.
- Our SEO services strive to drive over 30% growth in organic traffic within six months.
- A ~3% conversion rate could mean 100+ more leads/sales per month.
- For an average product/service selling for $500, this additional business opportunity is worth over $50,000 more revenue per year.
Contracts
- We offer month-to-month agreements for flexibility.
- Managed SEO packages in 3, 6, and 12 months are available at discounted rates, including a free 1-month trial period.
- Locking in the longer term saves overall investment while fueling growth.
This revenue opportunity far outweighs the SEO investment. Our goal is to provide outstanding ROI and demonstrable success milestones each month.
Conclusion
As over 90% of website traffic comes through search engines, an effective SEO strategy is crucial to fuel business growth regularly. Users trust search to find the products and services they want to buy. By showing up early in those results, you can connect with more potential customers and increase sales revenue.
We are committed to developing custom-tailored SEO campaigns that get results. The process begins with thoroughly researching keywords and analyzing your website to identify optimization opportunities. From there, our managed services emphasize the fundamentals – quality link building, comprehensive on-page optimization, and valuable content creation. You’ll see consistent progress through detailed monthly reporting.
Our goal is to boost leads and revenue through higher search rankings. We appreciate the opportunity and look forward to delivering high ROI through exceptional SEO! Please let me know if you have any other questions.
