Welcome to the IMG Weekly Chat Digest #44

IMG Weekly Chat Digest #44

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SEO Fight Club | Episode 78

In this episode of SEO Fight Club, Ted and his regular hosts, talk in detail about Core Web Vitals and whether they are actually a ranking factor.

How to Present a $1,900 SEO Site Audit, Part IV (Premium)

This is Part 4 of 5 for IMG’s latest SEO audit. In this five-part series, we take a slightly different approach by giving you an over the shoulder look at an audit presentation.

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Now, This Week’s IMG Community Chat Digest!

1. Search Console – Impressions

Members: Yaniv Gabay, Suzy B and Vishal

Topic – General SEO

Summary: In search console, could the impressions be caused by bots crawling the site as opposed to actual human traffic?…

Lauren Proctor: Google defines GSC impressions as “the number of times any URL from your site appeared in search results viewed by a user, not including paid Google  Ads search impressions.”


…

2. Average Position On Bing Webmaster Tools

Members: John O’Hara and Kyle Roof

Topic: General SEO

Summary: When I look under search performance for the last 7 days it gives me an average position < 10, but when I check actual results there is nothing to be seen ?…
…
Kyle: To the first part of rank, I think Google does that as well. If the page ranked one time in that spot in Albuquerque on a Tuesday at 1am they count it…

3. Adding Search Console for PBNs ?

4. Google Ads is slashing Search Term Reporting

Members: Lauren Proctor, Suzy B and DRE De Vera
Topic: General SEO

Summary: Google Ads is Slashing Search Term Reporting…How Are You Taking Advantage?
…

DRE De Vera : I’m not too worried, if my target audience isn’t searching. I can focus more on what’s converting..…

5. Same Text in H1 and Meta Title

Members: Miklas Kroager, James Goldsmith and Suzy B
Tags: General SEO

Summary: Same text in h1 and meta title… What are your thoughts?

James: I’ve never had any problems ranking pages with that. I suppose it might be an issue if POP suggests otherwise…

6. Difference between a PBN and Guest Post?

Members: Yaniv Gabay, Kyle Roof, Thane Pullan and James Goldsmith

Topic: General SEO

Summary: I’ve heard many times you can’t rank a site just with PBN’s but I don’t get it. What’s the difference between a PBN and a guest post?

…

Kyle: You can definitely just rank with PBNs…

7. What to do if your Major Competition just closed.

Topic: The Lounge

Members: Conor Duggan, Kyle Roof, Todd Weeks, Lauren Proctor, and Miklas Kroager

Summary: My largest and most established local competitor just bit the dust. What would I do to take advantage of the opportunity? …

Kyle: Create [brand name] alternative page to capture any users looking for where to go now…

8. Content Update Not Recognized on POP Re-Run

Topic: Page Optimizer PRO

Members: Richard Ingersoll and Kyle Roof

Summary: I have updated the content on my page to add suggested words from POP but when I rerun the report, it is not recognizing the words that have been added? What’s going on?…

Kyle: Are you choosing a location or using the POP chrome extension? If choosing a location, your hosting is probably serving a cached page…

9. Local Link Opportunities.

Topic: Premium | Pro Tips & Tricks

Tutorial: How to Find Local Link Opportunities by Kyle Roof

That’s it for now. Hope you enjoyed the read. See you in the community over the weekend!