Digital marketers are always looking for new and more efficient ways to market their brands. With loads of marketing techniques available, from retargeting to growth hacking, online marketers get the freedom to mix and match different techniques in search of the perfect combination. But unfortunately many businesses don’t incorporate SEO into their marketing strategy because, in their opinion, search engine optimization (SEO) is too complicated and demands too many resources.
SEO indeed has a ton of moving parts. But it’s close relationship to other marketing strategies is probably closer than you think. If your business has been around for some time, your site’s likely to have some content and a social following. It’s also possible that you’ve got marketing partners and specific insights on who your customers are, their interests, and their attributes. All these things can serve as a solid foundation for your SEO endeavors.
SEO’s fundamental idea is customer-centric: to rank higher on search engines, you must deliver something valuable to the people who visit your site. This is a value every digital marketer should strive for, as it’s the best way to build long-term relationships with your customers.
If you’re thinking about investing in some search engine optimization strategies but want to know what you should budget, learning about the average cost of SEO is a great place to start.
Getting Hot Leads From Organic Search
Today, SEO is the most potent marketing medium, generating over 50% of all web traffic. According to marketing statistics, both b2b and b2c sites get nearly 51% of organic search from SEO techniques, while social channels and pay-per-click (PPC) drive 5% and 10% of web traffic, respectively.
Since 2014, the cost of gaining new customers has increased by about 50%. This means that online marketers and business owners must carefully pick acquisition channels or set high marketing budgets. Be sure to see which channels are currently performing well and which ones aren’t bringing in great returns, to see if you should re-allocate their budget elsewhere.
Often, when internet users search Google for information and come to your site through search engine result pages, they feel they’ve discovered your site on their own, rather than grabbing what paid ads offered. Furthermore, traffic coming from Google is what they call ‘highly targeted’. This is because when users search Google with a clear intent, your odds of converting them into paying customers are much higher than it would be with cold calling or display ads.
So, to reap all the benefits SEO offers, make it an integral part of your marketing campaign. To learn more about SEO and digital marketing, click this link.
How To Incorporate SEO Into Your Marketing Routine
There’s a significant overlap between SEO and other popular marketing techniques. Which means if you’ve been implementing content marketing while leveraging traditional PR and social media marketing, all you need is to incorporate a few SEO techniques to take your marketing strategy to the next level.
And if you take the time to respond to customer reviews, this can improve your business’s local SEO. Responding to reviews to help SEO can improve your chances of being one of the first three businesses that show up in search engine result pages. This means more potential customers and, ultimately, more profit.
Content marketing is a popular marketing strategy. It focuses on sharing high-quality and relevant content with your target audience to engage them and improve brand awareness. The content you publish on your website must answer customers’ questions and solve their problems. To get more from your content marketing strategy, you should conduct keyword research. It can help determine what terms and phrases people search for when they’re looking for information relevant to your products or services. Conducting keyword research will take time, but it’ll help you understand your customers better.
Links are another primary ranking factor. For instance, backlinks tell Google that your site is worth looking at because other websites reference it. Thus, if you’re looking to rank for keywords and search terms that generate thousands of searches monthly, you must leverage backlinks. One way to get backlinks is to create an affiliate program that others can market. Offering people a chance to promote you on their site in exchange for some revenue is a great way to get links back to your site.
Final Thoughts
Leveraging SEO is crucial in keeping your customer acquisition cost low. SEO can help you generate a ton of free targeted traffic; however, you must put effort and time in to make your strategy work. If you’ve been actively using popular marketing strategies, you’re already halfway there, and by adding in some SEO, you’ll have the opportunity to grow your business even more.
