What Is An SEO Campaign?
An SEO campaign is a plan to enhance a website’s rankings in Google’s search results. Usually, the first step in an SEO Campaign is to conduct a website audit which highlights and identifies a site’s areas of weakness. An audit can help identify any issues with technical SEO, ineffective page loading speeds, the prevalence of keywords, on-page optimization needs, and ways to increase your site's authority.
An SEO campaign should then take proactive measures to rectify any issues highlighted in the audit. It also needs to identify methods for improving a website as a whole - both in the short and long term. And while at first an SEO campaign may feel like a quick burst of concerted energy, the truth is that SEO should be seen as a continuous process that needs to be maintained over the long-term.
What Does An SEO Specialist Do?
An SEO specialist can be helpful when embarking on an SEO campaign, as they should know the right strategies and tools required to plan and execute an effective SEO campaign. Oftentimes one SEO specialist will plan the entire campaign, and then look to bring on others to help execute the campaign as well as possible.
How To Create Your Own SEO Campaigns
Creating your own SEO campaigns may be an option for you if you are happy to undertake the required research and analysis. But you’d need to have the technical know-how to appraise your website and execute the necessary improvements required to increase your rankings in the SERPs.
Additionally, you will need to do some keyword research and see how your website ranks for those keywords. On-page optimization will also need to be tackled, which means delving into your site’s structure in terms of headings, meta tags, titles, and those all-important internal links.
Finally, you might consider increasing the number of inbound links your site receives. It can be tough to do, but it’s not impossible. That said, it’s one reason why many website owners turn to SEO specialists, as they have the know-how required to get things done in this department.
The Importance Of Page Speed For SEO
One of the key areas that an SEO specialist will investigate before embarking on an SEO campaign is the website’s loading speed. If a website is slow to load, it is likely to have a high bounce rate, which can lead to a drop in a page's ranking in the SERPS. If you take a look at the top performing pages for most searches, you’ll find that they all load incredibly fast.
The reason for this is that Google rewards sites that answer search queries as quickly and as accurately as possible. If Google notices that one of its results has a high bounce rate, it will conclude one of two things:
First, that the information or content on the page is not suited to the query that was searched for; and second, that the website was not usable by those trying to access it.
If the content returned in Google's results is slow to load or of poor quality, then users may end up going to another search engine to find what they are looking for. It is, therefore, in Google’s interest to promote websites with fast page speeds and low bounce rates.
Understanding SEO Campaigns
SEO is crucial to get right if you want to grow the amount of organic traffic your site receives. When done well, the long-term results you can get from running an SEO campaign can often outperform many other marketing strategies, but this can only be done when a campaign is properly executed, so consider hiring an SEO specialist if you are looking for the best results possible.