SEO Too slow to kick in?
SKIP THE LINE TO PROFITABLE TRAFFIC
The complete Google Ads system built for SEOs who need results now.
One time investment of $297
Lifetime access
Access this & 50+ SEO courses for $97/month
Need Traffic Now?
You know organic traffic is the long game. But your clients need leads this week, not in six months. Or maybe you've got a new site with zero authority and nothing ranking yet. Either way, there's a gap between where you are and where the revenue needs to be and organic alone can't close it fast enough.
So you try Google Ads and watch your budget disappear.
You set up a campaign, pick some keywords, write an ad, and hit go. A week later you've burned through hundreds of dollars with nothing to show for it. Clicks that don't convert. Broad match eating your budget on irrelevant searches. Quality scores you don't understand tanking your ad rank. You know Google Ads should work you see your competitors running them but every campaign you launch feels like throwing money into a black hole. And the platform is so dense with settings and options that you can't tell what's broken.
Darby Rahme turns Google Ads into a predictable revenue machine and she'll show you exactly how.
Darby founded Warrior Digital after watching companies in traditional industries burn money on ad campaigns that weren't set up properly. With 10+ years of corporate marketing experience and clients including Manulife, John Hancock, and BentallGreenOak, she's managed campaigns across portfolios worth millions.
In this course she takes you from absolute beginner to running optimised search and display campaigns covering keyword research for ads, match types, bidding strategies, Quality Score, ad copywriting, Beta and Alpha campaign structures, remarketing, and even how to use Google Ads data to improve your SEO. You'll learn to get best results at minimal costs and turn odd Google searchers into valuable customers.
What You'll Learn
Module 1: Google Ads Basics
What is Google Ads?
How Does Google Ads Work?
Search Marketing Versus Rankings
Factors That Influence Ad Rank
How Can You Improve Your Ad Rank?
Paid vs Organic Search Results
Module 2: SEO v. Google Ads
Addressing Competitors In Google Ads
Re-Marketing And Display Campaigns
What Is A Keyword?
What Is Keyword Research?
Short Keywords & Long-Tail Keywords
Keyword Match Settings - Broad
Module 3: Keyword Research for Google Ads
Keyword Research
Setting Up Your Campaign
Types of Campaign Goals
Search Terms Report In Google Ads
Negative Keywords
Module 4: Search Campaigns: Demonstration
Types Of Campaigns
Determining A Budget
Bidding Strategies For Search
Writing Text Ads
Incorporating Keywords In Your Ads
Reviewing Search Term Reports For Keywords
Module 5: Responsive Text Ads: Demonstration
Sitelinks & Extensions
Monitoring Performance
Module 6: Search & Display Campaigns
Types Of Campaigns
Creating A New Search Campaign
Selecting Goals
Bidding Strategies For Search
Dynamic Search Ads
Common Search Extensions
How To Structure A Campaign
Considerations For Text Ads
Optimization Tips
Module 7: Understanding Metrics
Conversions
Quality Score
How To Improve Quality Score
Create Consistency In Your Funnel
Module 8: Display Campaigns
Targeting Display Campaigns
Audiences
Display Campaign Considerations
Improving your Ads
How To Optimize Your Campaigns
Keywords/Search Terms Reviews
Top Performing Ad Copy
What Are The Top Converting Ads?
Beta & Alpha Campaigns
Why Do Beta & Alpha Campaigns Work?
Module 9: SEO & Google Ads
Selecting Keywords
Audiences
Display Campaign Considerations
Integrating Google Ads & Facebook Ads
Remarketing Facebook Campaigns
Lookalike Facebook Audiences
Module 10: Beta & Alpha Campaigns: Demonstration
Considerations on Alpha Campaigns
Organizing Your Campaign
Incorporating Keywords In Headlines
Check Interactions & Conversions
Responsive Text Ads & Display Ads
Creating Audiences
One time investment of $297
Lifetime access
Access this & 50+ SEO courses for $97/month
Who is this for?
SEOs Who Need Faster Results
Organic takes time. Google Ads fills the gap and the keyword data you get from campaigns feeds directly back into smarter SEO decisions.
Agency Owners & Freelancers
Add a high-value, high-margin service to your offering. Clients want leads now, and being able to run their ads alongside their SEO makes you indispensable.
Business Owners & Marketing Teams
Stop outsourcing to agencies who won't explain what they're doing. Learn to run your own campaigns and control exactly where your ad budget goes.
Anyone Who's Tried Google Ads
If you've burned money on campaigns that didn't convert, this course shows you what went wrong and gives you a system to make every dollar count.
About Darby Rahme
Darby Rahme founded Warrior Digital in May 2012, after watching companies in traditional industries like real estate struggle to effectively implement AdWords campaigns and SEO strategies in both English and French. Darby leverages 10+ years experience in corporate marketing, largely in corporate real estate, to ensure her clients’ business objectives are attained. Since its founding in 2012, Warrior Digital has grown into a full-service agency that helps clients from traditional industries leverage online marketing tools and platforms.
Over the past 8 years, Warrior Digital has had the privilege of providing SEO services to clients with real estate portfolios worth billions of dollars, including Manulife Real Estate, John Hancock Real Estate, QuadReal Residential, BentallGreenOak Residential, and more.
Your Choice: Two Ways
To Get This Course
There's two ways for you to get this course. The first way is with a one-time investment of $297 and you have lifetime access. The other way is to stream it on IMG (It's like Netflix™ for SEOs). Here's the difference between the two:
LIFETIME ACCESS
$
297
Invest once, own it forever
Best value ! ->
IMG MEMBERSHIP
$
97/month
Stream it to your heart's content
14 DAY MONEY BACK GUARANTEE
You have 14 days, two whole weeks to try out this course OR the IMG membership. If by the end of these 14 days you do not feel satisfied with the product, please shoot an email to support and we will refund you promptly. If this isn't going to help you, we don't want your money.
IMG Members Get Access to
50+ Additional courses
Why get just one course while you can get IMG, the Netflix™ for SEOs?
You get instant access to ALL of the courses below with one new course each month.
SEO Courses Coming Soon...
" A complete No-brainer "
IMG offers a MASSIVE amount of value. The courses alone would cost $1000s. Once you add in the regular Q&A's, the scientific tests and the incredibly helpful and supportive community, the whole package becomes a complete no-brainer! - Geoff Meakin
...And Access To 160+
Exclusive SEO Test Results
IMG is much more than just courses, members also get access to 160+ EXCLUSIVE SEO tests results made
by the IMG testers group FOR IMG. You won't find these anywhere else
YOURS: 160+ Completed SEO tests + Quarterly updates
" Literally internet marketing gold "
The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold. It gives you that edge over other people who do what we do. -Todd Weeks
Praise for IMG
Eric St Cyr
Registered all my team
Hey IMG, just a short note to let you know that I was so impressed by your content that I have decided to register all the members of my team. In this business fresh knowledge is the key, and there is no better place to find it. Thanks and keep the good work.
Nancy Reagan
The best I've seen
The content quality is the best I’ve seen from an SEO course. I’ve been taking SEO courses since 2016 and the style is easy going and never over my head. I love the “show me how to do it style”! Great course!!
Rambabu Thapa
Backed by great SEO minds
Being a part of this community has built more confidence to take new projects and charge more to my services.
I am backed by great SEO minds of all time and I can reach out to anyone and everyone is super responsive. Plus I am expanding my understanding of SEO every day.
Ronald Reyes
Given me the competitive edge
I am a freelance SEO and have benefited greatly from the IMG community and training. The knowledge inside some of the courses has helped me give my clients a competitive edge. One of my favorite courses is Kyle Roof's White Hat SEO course, the concept and practical application is something every SEO should have in their arsenal.
Jonathan Kiekbush
High converting content
Kevin’s Masterclass has changed the way I teach our team how to write forever. He closed a gap we never could: how to make content convert highly, something that is very tricky to teach since some writers “get it” and others don’t.
Devin Schumacher
From 2,310 visits a week to 4,286
The Content Audit Playbook has really helped out my agency, SERP co. We recently used the material from the Content Audit Playbook to clean up and optimize a client's site. In under 6 months we were able to almost double the website's organic traffic, going from 2,310 visits a week to 4,286 visits a week.
Will Mullins
Better Business than before
I’ve been in SEO for 10 years, so I’d say I'm somewhere between intermediate and advanced levels. The algorithms / science stuff is what I love the most about IMG.
Not only have I become a better SEO, but now I have a better business than before I started!
Eran Biran
Acheived milestones
After 2 months of IMG membership, my knowledge has exponentially grown and I have achieved some great milestones with my clients thanks to the methods I learn on this platform.
Amir Shahzeidi
Some of the best SEO Courses
Since I'm an SEO Lead, my level is advanced. I love the IMG community. It offers some of the best and most in-depth, advanced, actionable SEO courses that I've found on the internet.
Jay Yap
Less time on rewrites
Most writers just don’t get it, so we normally end up editing or rewriting a lot of what comes in.
Now we spend way less time on rewrites AND get more engagement. Easily the best content course out there.
Olga Reznikova
Over 30% in just 60 days
We were excited to have Robbie use Wedding Forward as a working example in The Content Audit Playbook. After implementing the strategy recommendations he covers in the course, we were able to grow organic traffic by over 30% in just 60 days. Fast forward a year, and WF has gone from 55,944 organic visits to over 100,000 organic visits a month!
Todd Weeks
Gives you the edge
The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold.
It gives you that edge over other people who do what we do.
Raoul Wruck
Wasn't aware how easy Google is
Kyle's teachings totally changed how I approach onpage SEO. I already knew that Google is an algorithm, but I wasn't fully aware how easy it is to beat.
I really like the teaching style and content quality.
Ryan Mendenhall
Phenomenal results
Our agency has added many of his processes into our bag of tricks and we're getting some phenomenal results for our clients.
I wholeheartedly recommend that every SEO learn all Robbie is willing to teach. Not doing so will put your ranking and traffic potential in serious danger."
Terry Power
The place you need to be
This is the place you need to be if you want to know what's working in SEO. The people in this community believe in testing and sharing what they found, positive or negative. Additionally, being a member of IMG has allowed me to focus my testing better to understand the variables involved in testing.
Rohin Dua
from 2.200 to 14,000 in 90 days
We took our client's phone repair website from 2.200 to 14,000 monthly organic visitors in just 3 months using the processes taught in the Quick Wins Playbook.
Mads Singers
Much better conversions
I literally got it for every writer working for us… and the outputs have seen significant improvement.
Both in the quality of the content in terms of being useful, and it’s also much better converting because it’s written in a different way.
Ryan Olestro
10x'ed organic traffic in 12 months
We were hired by a client in a highly competitive industry (insurance) to develop a content strategy that would increase organic search traffic.
Using Robbie Richard's SEO Playbook, we 10x'ed organic traffic to the site in our first year.
Frances Gardner
An Amazing group of people
For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
Jim Dillon
Higher conversions
For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
Jacob Bozart
Ranking for competitive keywords
Robbie’s Content Audit process in particular has helped move our blogs into the top 5 spots on Google on some of the most competitive and targeted keywords for our business.
Gareth Daine
The most actionable SEO course
This year, I've taken about 5 or 6 different courses, including TASS, GotchSEO Academy, The Lab, CRO Academy Pro, and Robbie's course.
All amazing courses, and Robbie's course is certainly one of the most in-depth (and actionable) training programs I’ve gone throug
Kyle Arnold
No plans on leaving
I like IMG because of the no BS approach. There is SO much content to get through and being able to be around other high level SEO's who are actively testing, learning, and sharing new ideas is awesome.
This community has definitely made me a better SEO, to always keep me curious and wanting to learn. Definitely happy to be part of it and have no plans on leaving.
Pui Teng
One of the best decisions
Joining IMG is one of the best decisions for my business. I've already implemented some of the strategies for our sites and started to see some great results. IMG is truly a game-changer and I would definitely recommend it!
Here's Everything You Get With IMG
It's Simply put the best value in SEO. You not only get access to the course you want, but also 50 more.
You'll also join the SEO community & get access to the jealously guarded SEO tests vault. Join IMG now!
Unlimited Courses
With 50+ SEO courses & counting, it's like Netflix for SEOs
SEO Community
Access to a helpful, tight knit community of SEOs ready to help each other
SEO Tests vault
Access to the 160+ exclusive SEO tests vault + new quarterly tests
Access this course & 50+ SEO courses for $97/month
Which One Should You Get?
There's two ways for you to get this course. The first way is with a one-time investment of $147 $49 and you have lifetime access. The other way is to stream it on IMG (It's like Netflix™ for SEOs). Here's the difference between the two:
LIFETIME ACCESS
$
297
Invest once, own it forever
Best value ! ->
IMG MEMBERSHIP
$
97/month
Stream it to your heart's content
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