500+ GMBs managed. Here's what actually works.
The Local SEO Playbook That Separates What's Real From What's Myth
Beginner-friendly local SEO training from an agency owner who's managed 500+ Google Business Profiles.
Access this & 50+ SEO courses for $97/month
Phone's Not Ringing?
Your clients' phones should be ringing. They're not.
You set up their Google Business Profile, optimised a few pages, maybe built some citations. But they're still buried in the local results while competitors with worse services sit in the map pack collecting every call. Your clients don't care about your process they care about leads. And right now, they're wondering why they're paying you.
The problem is you're following local SEO advice that's either outdated, wrong, or both.
Local SEO is drowning in myths. Are geogrids worth it or a waste of time? Which GMB optimisation levers actually matter? How do you stop profiles from getting suspended? Most of what you read online is recycled from blog posts written by people who've never managed a real local campaign at scale.
You end up spending hours on tactics that sound smart but don't move rankings while the handful of things that actually work get buried under noise. And every GMB suspension or failed campaign chips away at your credibility with clients.
David Hood has managed 500+ GMBs. He knows what's true and what's myth.
David is an SEO agency owner who's spent 7 years with his entire business centred around SEO specifically local SEO, client SEO, and lead generation. After handling over 500 Google Business Profiles, he's seen every trick, every suspension, and every ranking factor in action.
In this beginner-friendly course he cuts through the noise and gives you the foundations that actually work: how to track true local SEO results, the top 8 GMB optimisation levers, digital geographic influence, on-page and off-page actions specific to local, little-known engagement tactics that boost results, and how to keep your GMBs safe for the long term.
What You'll Learn
Lesson 01: Local SEO Concepts and Course Overview
Lesson 02: Localization Levels
Lesson 03: Tracking True Local SEO Results
Lesson 04: Digital Geographic Influence
Lesson 05: SEO Actions — Inside GMB
Lesson 06: SEO Actions — Off Page SEO
Lesson 07: SEO Actions — On Page
Lesson 08: Engagement SEO
Lesson 09: GMB Safety and Long Term Viability
Lesson 10: Wrapping Things Up
Access this & 50+ SEO courses for $97/month
Who is this for?
Freelancers & Agency SEOs
Local SEO is the fastest way to deliver visible results for clients. Learn the foundations that make phones ring and keep clients paying month after month.
SEOs Looking to expand
Local keywords are easier to rank for than national terms. This course gives you a beginner-friendly system to land your first clients and deliver real results fast.
Business Owners Who Want More Local Traffic
Stop relying on someone else to manage your online presence. Learn what actually drives local rankings so you can take control or hold your SEO accountable.
Anyone Managing GMBs
If you're responsible for GMBs (whether one or a hundred) this course shows you the optimisation levers that matter, the engagement tactics that work, and how to keep your profiles safe from suspension.
About David Hood
David Hood is an SEO agency owner & SEO trainer. He has been doing SEO full time for the last 7 years. David's business has 100% been centered around SEO.
His primary interests are Local SEO, Client SEO and SEO Lead Generation. He has handled 500+ GMBs and he knows what’s true and what’s myth in Local SEO!
Get This Course
You can get instant access to this course by streaming it on IMG (It's like Netflix™ for SEOs). Here's what you get:
IMG MEMBERSHIP
$
97/month
Stream it to your heart's content
14 DAY MONEY BACK GUARANTEE
You have 14 days, two whole weeks to try out this course OR the IMG membership. If by the end of these 14 days you do not feel satisfied with the product, please shoot an email to support and we will refund you promptly. If this isn't going to help you, we don't want your money.
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" A complete No-brainer "
IMG offers a MASSIVE amount of value. The courses alone would cost $1000s. Once you add in the regular Q&A's, the scientific tests and the incredibly helpful and supportive community, the whole package becomes a complete no-brainer! - Geoff Meakin
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" Literally internet marketing gold "
The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold. It gives you that edge over other people who do what we do. -Todd Weeks
Praise for IMG
Eric St Cyr
Registered all my team
Hey IMG, just a short note to let you know that I was so impressed by your content that I have decided to register all the members of my team. In this business fresh knowledge is the key, and there is no better place to find it. Thanks and keep the good work.
Nancy Reagan
The best I've seen
The content quality is the best I’ve seen from an SEO course. I’ve been taking SEO courses since 2016 and the style is easy going and never over my head. I love the “show me how to do it style”! Great course!!
Rambabu Thapa
Backed by great SEO minds
Being a part of this community has built more confidence to take new projects and charge more to my services.
I am backed by great SEO minds of all time and I can reach out to anyone and everyone is super responsive. Plus I am expanding my understanding of SEO every day.
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Given me the competitive edge
I am a freelance SEO and have benefited greatly from the IMG community and training. The knowledge inside some of the courses has helped me give my clients a competitive edge. One of my favorite courses is Kyle Roof's White Hat SEO course, the concept and practical application is something every SEO should have in their arsenal.
Jonathan Kiekbush
High converting content
Kevin’s Masterclass has changed the way I teach our team how to write forever. He closed a gap we never could: how to make content convert highly, something that is very tricky to teach since some writers “get it” and others don’t.
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From 2,310 visits a week to 4,286
The Content Audit Playbook has really helped out my agency, SERP co. We recently used the material from the Content Audit Playbook to clean up and optimize a client's site. In under 6 months we were able to almost double the website's organic traffic, going from 2,310 visits a week to 4,286 visits a week.
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Better Business than before
I’ve been in SEO for 10 years, so I’d say I'm somewhere between intermediate and advanced levels. The algorithms / science stuff is what I love the most about IMG.
Not only have I become a better SEO, but now I have a better business than before I started!
Eran Biran
Acheived milestones
After 2 months of IMG membership, my knowledge has exponentially grown and I have achieved some great milestones with my clients thanks to the methods I learn on this platform.
Amir Shahzeidi
Some of the best SEO Courses
Since I'm an SEO Lead, my level is advanced. I love the IMG community. It offers some of the best and most in-depth, advanced, actionable SEO courses that I've found on the internet.
Jay Yap
Less time on rewrites
Most writers just don’t get it, so we normally end up editing or rewriting a lot of what comes in.
Now we spend way less time on rewrites AND get more engagement. Easily the best content course out there.
Olga Reznikova
Over 30% in just 60 days
We were excited to have Robbie use Wedding Forward as a working example in The Content Audit Playbook. After implementing the strategy recommendations he covers in the course, we were able to grow organic traffic by over 30% in just 60 days. Fast forward a year, and WF has gone from 55,944 organic visits to over 100,000 organic visits a month!
Todd Weeks
Gives you the edge
The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold.
It gives you that edge over other people who do what we do.
Raoul Wruck
Wasn't aware how easy Google is
Kyle's teachings totally changed how I approach onpage SEO. I already knew that Google is an algorithm, but I wasn't fully aware how easy it is to beat.
I really like the teaching style and content quality.
Ryan Mendenhall
Phenomenal results
Our agency has added many of his processes into our bag of tricks and we're getting some phenomenal results for our clients.
I wholeheartedly recommend that every SEO learn all Robbie is willing to teach. Not doing so will put your ranking and traffic potential in serious danger."
Terry Power
The place you need to be
This is the place you need to be if you want to know what's working in SEO. The people in this community believe in testing and sharing what they found, positive or negative. Additionally, being a member of IMG has allowed me to focus my testing better to understand the variables involved in testing.
Rohin Dua
from 2.200 to 14,000 in 90 days
We took our client's phone repair website from 2.200 to 14,000 monthly organic visitors in just 3 months using the processes taught in the Quick Wins Playbook.
Mads Singers
Much better conversions
I literally got it for every writer working for us… and the outputs have seen significant improvement.
Both in the quality of the content in terms of being useful, and it’s also much better converting because it’s written in a different way.
Ryan Olestro
10x'ed organic traffic in 12 months
We were hired by a client in a highly competitive industry (insurance) to develop a content strategy that would increase organic search traffic.
Using Robbie Richard's SEO Playbook, we 10x'ed organic traffic to the site in our first year.
Frances Gardner
An Amazing group of people
For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
Jim Dillon
Higher conversions
For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
Jacob Bozart
Ranking for competitive keywords
Robbie’s Content Audit process in particular has helped move our blogs into the top 5 spots on Google on some of the most competitive and targeted keywords for our business.
Gareth Daine
The most actionable SEO course
This year, I've taken about 5 or 6 different courses, including TASS, GotchSEO Academy, The Lab, CRO Academy Pro, and Robbie's course.
All amazing courses, and Robbie's course is certainly one of the most in-depth (and actionable) training programs I’ve gone throug
Kyle Arnold
No plans on leaving
I like IMG because of the no BS approach. There is SO much content to get through and being able to be around other high level SEO's who are actively testing, learning, and sharing new ideas is awesome.
This community has definitely made me a better SEO, to always keep me curious and wanting to learn. Definitely happy to be part of it and have no plans on leaving.
Pui Teng
One of the best decisions
Joining IMG is one of the best decisions for my business. I've already implemented some of the strategies for our sites and started to see some great results. IMG is truly a game-changer and I would definitely recommend it!
Here's Everything You Get With IMG
It's Simply put the best value in SEO. You not only get access to the course you want, but also 50 more.
You'll also join the SEO community & get access to the jealously guarded SEO tests vault. Join IMG now!
Unlimited Courses
With 50+ SEO courses & counting, it's like Netflix for SEOs
SEO Community
Access to a helpful, tight knit community of SEOs ready to help each other
SEO Tests vault
Access to the 160+ exclusive SEO tests vault + new quarterly tests
Access this course & 50+ SEO courses for $97/month
Get This Course
You can get instant access to this course by streaming it on IMG (It's like Netflix™ for SEOs). Here's what you get:
IMG MEMBERSHIP
$
97/month
Stream it to your heart's content
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