Low traffic & sales? Finally a step-by-step framework that teaches
HOW TO BUILD A
SUCCESSFUL WEBSITE
NOTHING HELD BACK: A practical & proven framework to build a successful website for newcomers & SEO pros alike
Access this & 50+ SEO courses for $97/month
One time investment of $497, Lifetime access
You've seen Despina's work in...
Shoutout to Despina and her course called The UX of SEO. It is an insanely valuable course! I gained so much insight on things I could immediately take action on to improve my landing pages and ideas that I can take to my partners (affiliate partners) regarding changes they could make to improve their landing pages by understanding our buyers’ personas better.
I already spoke to one of my high-ticket partners and shared what I learned, and they immediately “got it” and will implement changes, which I anticipate will equate to more conversions for us both. I highly recommend not missing out on this course! -Heather J
Traffic is not enough
Do you ever feel like you're playing a losing game with your website? You get traffic to your site, but the sales just aren't there. It can be beyond frustrating because what's the point of traffic if it doesn't make your bank account bigger?
But what if there's a way to turn your website into a conversion machine? One that not only brings in traffic but also turns those browsers into buyers? Despina Gavoyannis's "UX of SEO" course is the ticket to making this a reality.
By combining the essentials of SEO, UX design, customer journey, information architecture and psychology into a simple, step-by-step framework, you'll get yourself a site that's successful like never before. You'll get the very same framework responsible for up to 10,000% ROI (No, that's not a typo).
So, if you're ready to say goodbye to mediocre sales...get this course and make your website work for you. Here's what it's all about...
Get More Traffic & More Sales
There's way more to a successful website than just bringing in traffic. While other SEO courses are content to give you a piece of the pie, this is the WHOLE PIE.
🔥Rethinking 404s
🔥SEO's canonical cure for duplicate content
🔥Are you hiding content unintentionally?
Site Strategy
It's not just about traffic. Finally get the whole picture to convert your prospects automatically on your site
Information Architecture
Information architecture ensures that your users find what they are looking for (& makes google love you)
Keywords To Pages
Find out how to use a spreadsheet & basic formulas to more easily translate your keywords to pages
Content Strategy
Find out how to make the most out of the 4 broad content types + how to make your E.E.A.T. pages
Page Design
Cure the 4 deadly mistakes designers & SEOs make that kill both traffic & conversions
CRO
Use these 12 principles to increase all conversion points. Also covered are the 4 KPIs every SEO must know.
Technical Factors
How to perform a technical audit on any site to fix common issues & leverage traffic-boosting quick wins
Troubleshooting
Exactly what to do when your traffic start to tank or when your conversions are beginning to drop
Need more details? Here's everything that's covered inside:
Video: Intro
- Why it’s important to consider both SEO and UX
- Impact of UX signals on SEO
- Are UX signals a ranking factor?
Video: User-First Philosophy for SEO
Video: Search-Based Philosophy for UX
Video: Missing Buyer Personas: “Searchers”
Video: Where UX and SEO intersect
- Ideal web design lifecycle
- Site Architecture
- Content
- Page Layouts & Web Design
- Conversions
- Technical Factors
Video: What is Information Architecture?
Video: Physical vs Virtual Site Structure
Video(s) + Worksheets: How to SEO-Optimise Your Site Structure
Video: Mapping Out the Navigation
Video + IA Example: Local Business Websites
Video + IA Example: eCommerce Stores
Video + IA Example: National Websites
Video + IA Example: International Websites
Video + IA Example: Media Publications & Authority Sites
Video + IA Example: Niche & Affiliate Sites
Video + IA Example: Saas Sites
Video + IA Example: Personal & Portfolio Sites
Video: What is Keyword Research?
Video: From Keywords to Pages
Video: Keyword Research Tools & Set Up
Video: Brainstorming
Video: Testing Variations
Video: Digging Deeper
Video: Finalising the List
Template: Completed Keyword Research Document
Video: Content and On-Page SEO Intro
Video + Worksheets: Content Types & Formats
- Core pages (Home, About & Contact)
- Service Landing Pages
- Location Landing Pages
- Blog Posts
- Category Pages
- Product Pages
- Interactive Content (Quiz, Calculator, Dashboard, Map)
E-E-A-T Pages
Video + Worksheets: Competitor Research
Video: Data-Driven Content Tools
- POP & Cora
- Ahrefs
- SEMRush
Video: Why Design is Important to Consider for SEO success
- Improves conversions
- Leads to better UX which gives positive signals to search engines that people like the content
Video: What is Wireframing?
- Wireframe templates
- Tool recommendations
Video: Common Mistakes Designers & SEOs Make
- Not enough text
- Too much text and poor UX
- Unoptimised images
- Not built to convert or engage a user
Video: Working with Designers to Meet SEO Best Practices
Video: Reverse Engineering SEO and Design Requirements
Video: Live Walkthrough of Wireframing and Designing for SEO
- Ideas of how to increase word count of visible content
- How to avoid a wall of text experience
- Design factors that affect SEO performance
- What to Avoid
Video: What is Conversion Optimisation?
Video: Conversions in the SEO Process
- Click Through Rate
- Pogo-Sticking/ Quick Backs
- Scroll Depth
- Call to Actions
Video: Conversions & Design
- Above the Fold Design
- Call to Actions
- User Behaviour on Your Site
- A/B Testing
- The User is Drunk/My Mum
- Importance of testing & measuring
Video: How to Optimise all Conversion Points
- Meta title text
- Above the fold text
- Blending keywords into USPs and conversion optimised headlines (H1 & H2 above the fold examples; CTA above the fold examples)
Trust signals & E-A-T
- Show, don’t tell
Colours used for call to actions
Core messaging is consistent in both text and visual design
Video: How Technical Factors Affect SEO and UX
Video: Technical Auditing Processes
- Types of technical audits
- Goals of technical audit
- From raw data to action: Identifying issues to fix
Checklists & Templates
- Quick Wins Tech Audit
- End-to-End Tech Audit (100+ Steps)
- Conversion Audit
- Content Audit
- Core Web Vitals & Speed Performance Audit
- Website Migration Process + Audit
Video: Migrating a Website Without Losing SEO Performance
- Checklists + Templates
Video: Technical Factors that Affect UX & SEO
- Site Loading Speed
- Web Vitals
- The way a website has been coded
- Metadata & on-page signals
Video: Intro to Speed Optimisation
Video: Intro to Core Web Vitals
Video: Image Optimisation
Video: Schema
Resource: SEO for different web platforms
- WordPress
- Webflow
- Wix
- Weebly
- Squarespace
- Shopify
Video: How to Combine UX and SEO For Your Website
- Introduce types of websites & build on from concepts in Module 2
Video + Worksheets: Local Business Websites
- Information architecture
- Appropriate keywords
- Best SEO opportunities
Video + Worksheets: eCommerce Stores
- Information architecture
- Appropriate keywords
- Best SEO opportunities
Video + Worksheets: National Websites
- Information architecture
- Appropriate keywords
- Best SEO opportunities
Video + Worksheets: International Websites
- Information architecture
- Appropriate keywords
- Best SEO opportunities
Video + Worksheets: Media Publications & Authority Sites
- Information architecture
- Appropriate keywords
- Best SEO opportunities
Video + Worksheets: Niche & Affiliate Sites
- Information architecture
- Appropriate keywords
- Best SEO opportunities
Video + Worksheets: Saas Sites
- Information architecture
- Appropriate keywords
- Best SEO opportunities
Video + Worksheets: Personal & Portfolio Sites
- Information architecture
- Appropriate keywords
- Best SEO opportunities
Video: What to do when things go wrong
Video: Signs that a design change affected your SEO
- Template + checklist: Design Investigation Process
Video: Rank Drop Investigation Process
- Figuring out why your rankings dropped and how to identify the right course of action.
Video: Conversion Drop Investigation
- Are you ranking for more keywords that do not have commercial intent?
- Is your messaging resonating with searchers?
- Are your conversions lower because you have way more traffic
Video: Underperforming Content
Video: Indexing Issues
Video: No improvements after loads of effort
Video: Troubleshooting specific core algorithm updates (e.g. what to look for if your site was hit by the “helpful content” update)
Video: How to collaborate with designers and developers who don’t understand SEO
Video: Tips on providing instructions that are easy for non-SEO professionals to implement
Video: Some Examples
- Redirect Requests + Template
- Updating meta titles & descriptions + Template
- Design & page layout changes + Wireframing templates
As you can see, this is way more than just an SEO course. Other SEO courses stop at getting you traffic. "The UX of SEO" goes beyond that and offers you a complete framework to create successful websites that bring in both traffic & sales.
Access this & 50+ SEO courses for $97/month
One time investment of $497, Lifetime access
Your Cheat Sheet
To More Traffic & Sales
Goodbye confusion. How do you organize your website? What kinds of keywords do you target? What buyer stage are you targeting? All of these questions are answered for you in the included Cheat Sheets! Here's what's inside:
Recommended site architecture so that BOTH your users and Google love your site.
How to organize your pages, and the best SEO-friendly taxonomies to consider
Exactly what types of pages your site needs and what types of keywords to target
What's the best content type to grow your site, and what elements to avoid
There's 9 cheat sheets included for most website types:
Marketplace -
Personal/Portfolio site -
SAAS website -
Niche/Affiliate site
Media/Authority site -
Multi-lingual site -
National/Franchise site
Ecommerce site -
Local business site
A complete SEO & UX
Toolbox
Information can only get you so far. As a part of this course is a complete toolbox of SEO spreadsheets and checklists. Included with your purchase:
Find out exactly what makes google love your site & visitors convert | Ecommerce example
Quick Wins Tech Audit
End-to-End Tech Audit (100+ Steps)
Conversion Audit
Cheat sheets for 23 content types
Content Audit
Core Web Vitals & Speed Performance Audit
Website Migration Process + Audit
Information architecture templates
Appropriate keywords for site types
Best SEO opportunities
Who is this for?
DIYers & Beginners
Bootstrap beginners with no site (or a young site) will absolutely love this course because it starts from scratch and leaves no stones unturned. Finally have the best building blocks to a successful website Right from the start.
Site Owners
Site owners who have little time to actually work on the site (and spending too much time IN the site) will love the concise, bite-sized videos and abundance of checklists & fill-in-the-blank spreadsheets.
Agencies & Freelancers
If you are an SEO pro, you can increase the value of the services you provide. One agency had about 35% of their SEO clients double their monthly 4-figure retainers within 1 year.
TLDR: No matter what level of SEO you are, you'll greatly benefit from the UX of SEO
7 Years Of SEO & UX Experience
Despina Gavoyannis is an SEO expert with over 7 years of experience who has helped clients with crazy ROI. Some over 10,000% ROI. She has helped a B2B business generate over $2 million in revenue within six months with a single article. She has been able to help agencies retain more clients and deliver better results. One 7-figure, award-winning agency had about 35% of their SEO clients double their monthly 4-figure retainers within the first year.
10,000% ROI With Her Framework
Generated 2 Million in revenue
Increased agency monthly retainers
7 Years of SEO & UX Experience
You've seen Despina's work in...
Your Choice: Two Ways
To Get This Course
There's two ways for you to get "The UX of SEO". The first way is with a one-time investment of $497 and you have lifetime access. The other way is to stream it on IMG (It's like Netflix™ for SEOs). Here's the difference between the two:
LIFETIME ACCESS
$
497
Invest once, own it forever
Best value ! ->
IMG MEMBERSHIP
$
97/month
Stream it to your heart's content
14 DAY MONEY BACK GUARANTEE
You have 14 days, two whole weeks to try out this course OR the IMG membership. If by the end of these 14 days you do not feel satisfied with the product, please shoot an email to support and we will refund you promptly. If this isn't going to help you, we don't want your money.
IMG Members Get Access to
50+ Additional courses
Why get just one course while you can get IMG, the Netflix™ for SEOs?
You get instant access to ALL of the courses below with one new course each month.
" A complete No-brainer "
IMG offers a MASSIVE amount of value. The courses alone would cost $1000s. Once you add in the regular Q&A's, the scientific tests and the incredibly helpful and supportive community, the whole package becomes a complete no-brainer! - Geoff Meakin
...And Access To 160+
Exclusive SEO Test Results
IMG is much more than just courses, members also get access to 160+ EXCLUSIVE SEO tests results made
by the IMG testers group FOR IMG. You won't find these anywhere else
![](https://img.courses/wp-content/uploads/2021/05/seo-tests.png)
YOURS: 160+ Completed SEO tests + Quarterly updates
" Literally internet marketing gold "
The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold. It gives you that edge over other people who do what we do. -Todd Weeks
...And Access to the SEO Group +
Weekly AMA Calls
Don't go at it alone. IMG Members also get access to the tightly knit SEO community & have an invitation to the weekly AMA calls. Any burning question you have will be answered by Kyle Roof or other guest SEO expert.
![](https://img.courses/wp-content/uploads/2021/04/talk-kyle.jpg)
Access to weekly AMA calls & SEO Community
Praise for IMG
![](https://img.courses/wp-content/uploads/2021/04/eric-150x150.png)
Eric St Cyr
Registered all my team
Hey IMG, just a short note to let you know that I was so impressed by your content that I have decided to register all the members of my team. In this business fresh knowledge is the key, and there is no better place to find it. Thanks and keep the good work.
![](https://img.courses/wp-content/uploads/2021/05/nancy-raegan-smallb.jpg)
Nancy Reagan
The best I've seen
The content quality is the best I’ve seen from an SEO course. I’ve been taking SEO courses since 2016 and the style is easy going and never over my head. I love the “show me how to do it style”! Great course!!
![](https://img.courses/wp-content/uploads/2021/03/rambabu-thapa-resume-e1617219599591-150x150.png)
Rambabu Thapa
Backed by great SEO minds
Being a part of this community has built more confidence to take new projects and charge more to my services.
I am backed by great SEO minds of all time and I can reach out to anyone and everyone is super responsive. Plus I am expanding my understanding of SEO every day.
![](https://img.courses/wp-content/uploads/2021/03/Ronald-Reyes-150x150.jpg)
Ronald Reyes
Given me the competitive edge
I am a freelance SEO and have benefited greatly from the IMG community and training. The knowledge inside some of the courses has helped me give my clients a competitive edge. One of my favorite courses is Kyle Roof's White Hat SEO course, the concept and practical application is something every SEO should have in their arsenal.
![](https://img.courses/wp-content/uploads/2021/05/jonathan-k2.jpg)
Jonathan Kiekbush
High converting content
Kevin’s Masterclass has changed the way I teach our team how to write forever. He closed a gap we never could: how to make content convert highly, something that is very tricky to teach since some writers “get it” and others don’t.
![](https://img.courses/wp-content/uploads/2021/05/Devin-Schumacher.jpg)
Devin Schumacher
From 2,310 visits a week to 4,286
The Content Audit Playbook has really helped out my agency, SERP co. We recently used the material from the Content Audit Playbook to clean up and optimize a client's site. In under 6 months we were able to almost double the website's organic traffic, going from 2,310 visits a week to 4,286 visits a week.
![](https://img.courses/wp-content/uploads/2021/03/will-mullins-photo-e1619690874695-150x150.jpg)
Will Mullins
Better Business than before
I’ve been in SEO for 10 years, so I’d say I'm somewhere between intermediate and advanced levels. The algorithms / science stuff is what I love the most about IMG.
Not only have I become a better SEO, but now I have a better business than before I started!
![](https://img.courses/wp-content/uploads/2021/03/eran-biran-e1616798880965-150x150.png)
Eran Biran
Acheived milestones
After 2 months of IMG membership, my knowledge has exponentially grown and I have achieved some great milestones with my clients thanks to the methods I learn on this platform.
![](https://img.courses/wp-content/uploads/2021/05/amir-small.jpg)
Amir Shahzeidi
Some of the best SEO Courses
Since I'm an SEO Lead, my level is advanced. I love the IMG community. It offers some of the best and most in-depth, advanced, actionable SEO courses that I've found on the internet.
![](https://img.courses/wp-content/uploads/2021/04/jay-yap-150x150.jpg)
Jay Yap
Less time on rewrites
Most writers just don’t get it, so we normally end up editing or rewriting a lot of what comes in.
Now we spend way less time on rewrites AND get more engagement. Easily the best content course out there.
![](https://img.courses/wp-content/uploads/2021/05/Olga-Reznikova-1.jpg)
Olga Reznikova
Over 30% in just 60 days
We were excited to have Robbie use Wedding Forward as a working example in The Content Audit Playbook. After implementing the strategy recommendations he covers in the course, we were able to grow organic traffic by over 30% in just 60 days. Fast forward a year, and WF has gone from 55,944 organic visits to over 100,000 organic visits a month!
![](https://img.courses/wp-content/uploads/2021/05/todd-weeks.jpg)
Todd Weeks
Gives you the edge
The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold.
It gives you that edge over other people who do what we do.
![](https://img.courses/wp-content/uploads/2021/05/raoul-wuck-small.jpg)
Raoul Wruck
Wasn't aware how easy Google is
Kyle's teachings totally changed how I approach onpage SEO. I already knew that Google is an algorithm, but I wasn't fully aware how easy it is to beat.
I really like the teaching style and content quality.
![](https://img.courses/wp-content/uploads/2021/05/Ryan-Mendenhall.jpg)
Ryan Mendenhall
Phenomenal results
Our agency has added many of his processes into our bag of tricks and we're getting some phenomenal results for our clients.
I wholeheartedly recommend that every SEO learn all Robbie is willing to teach. Not doing so will put your ranking and traffic potential in serious danger."
![](https://img.courses/wp-content/uploads/2021/04/terry-powers-150x150.jpg)
Terry Power
The place you need to be
This is the place you need to be if you want to know what's working in SEO. The people in this community believe in testing and sharing what they found, positive or negative. Additionally, being a member of IMG has allowed me to focus my testing better to understand the variables involved in testing.
![](https://img.courses/wp-content/uploads/2021/05/Rohin-Dua-TrafficValley.jpg)
Rohin Dua
from 2.200 to 14,000 in 90 days
We took our client's phone repair website from 2.200 to 14,000 monthly organic visitors in just 3 months using the processes taught in the Quick Wins Playbook.
![](https://img.courses/wp-content/uploads/2021/05/madds-singers-small.jpg)
Mads Singers
Much better conversions
I literally got it for every writer working for us… and the outputs have seen significant improvement.
Both in the quality of the content in terms of being useful, and it’s also much better converting because it’s written in a different way.
![](https://img.courses/wp-content/uploads/2021/05/Ryan-Olestro-150x150.jpg)
Ryan Olestro
10x'ed organic traffic in 12 months
We were hired by a client in a highly competitive industry (insurance) to develop a content strategy that would increase organic search traffic.
Using Robbie Richard's SEO Playbook, we 10x'ed organic traffic to the site in our first year.
![](https://img.courses/wp-content/uploads/2021/05/Lauren-testimonial.jpg)
Frances Gardner
An Amazing group of people
For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
![](https://img.courses/wp-content/uploads/2021/05/Jim-Dillon-small.jpg)
Jim Dillon
Higher conversions
For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
![](https://img.courses/wp-content/uploads/2021/05/Jacob-Bozarth.jpg)
Jacob Bozart
Ranking for competitive keywords
Robbie’s Content Audit process in particular has helped move our blogs into the top 5 spots on Google on some of the most competitive and targeted keywords for our business.
![](https://img.courses/wp-content/uploads/2020/04/Gareth-Daine-150x150.jpg)
Gareth Daine
The most actionable SEO course
This year, I've taken about 5 or 6 different courses, including TASS, GotchSEO Academy, The Lab, CRO Academy Pro, and Robbie's course.
All amazing courses, and Robbie's course is certainly one of the most in-depth (and actionable) training programs I’ve gone throug
![](https://img.courses/wp-content/uploads/2021/03/kyle-arnold-img-member-150x150.jpg)
Kyle Arnold
No plans on leaving
I like IMG because of the no BS approach. There is SO much content to get through and being able to be around other high level SEO's who are actively testing, learning, and sharing new ideas is awesome.
This community has definitely made me a better SEO, to always keep me curious and wanting to learn. Definitely happy to be part of it and have no plans on leaving.
![](https://img.courses/wp-content/uploads/2021/03/Pui-Teng-IMG-Member-150x150.jpg)
Pui Teng
One of the best decisions
Joining IMG is one of the best decisions for my business. I've already implemented some of the strategies for our sites and started to see some great results. IMG is truly a game-changer and I would definitely recommend it!
Here's Everything You Get With IMG
It's Simply put the best value in SEO. You not only get access to the course you want, but also 50 more.
You'll also join the SEO community & invitation to take part in the weekly AMA calls. Lastly you'll also get access to the jealously guarded SEO tests vault. Join IMG now!
![](https://img.courses/wp-content/uploads/2021/05/icon1y.png)
Unlimited Courses
With 50+ SEO courses & counting, it's like Netflix for SEOs
![](https://img.courses/wp-content/uploads/2021/05/icon3y.png)
Weekly AMA call
Weekly SEO mastermind with Kyle Roof / Guest expert & replay vault access
![](https://img.courses/wp-content/uploads/2021/05/icon2y.png)
SEO Community
Access to a helpful, tight knit community of SEOs ready to help each other
![](https://img.courses/wp-content/uploads/2021/05/icon4y.png)
SEO Tests vault
Access to the 160+ exclusive SEO tests vault + new quarterly tests
Access this course & 50+ SEO courses for $97/month
Which One Should You Get?
If you are sure you only need one course to unlock your site's traffic, go for lifetime access. If however you need more personal help, and have multiple areas your site could benefit from (Copywriting, link-building, & more) IMG might be what you need. Select below:
LIFETIME ACCESS
$
497
Invest once, own it forever
IMG MEMBERSHIP
$
97/month
Stream it to your heart's content