Google is telling your prospects what to think about you
Control What People See When They Search Your Brand Name
The Brand SERP system from the world's leading authority on Knowledge Panels and branded search results.
Access this & 50+ SEO courses for $97/month
When someone Googles your brand, you don't control what they see
Right now, a prospect is typing your brand name into Google. What comes up? Maybe an outdated review. Maybe a competitor's ad sitting above your listing. Maybe a forum thread from three years ago that paints you in a bad light.
Google decides what shows up on your Brand SERP, and what Google decides to show that prospect may not be your perfect brand message. You could lose that sale before the prospect ever reaches your site.
And ignoring it doesn't make it go away. It makes it worse.
Most businesses and SEOs focus all their energy on ranking for generic keywords and never think about what their branded results look like. But your Brand SERP is your digital business card, your first impression, your storefront window.
If it's full of results you don't control, or if the rich elements are missing entirely, you're handing Google the power to shape your brand narrative for you. Negative results, missing sitelinks, empty social profiles, no Knowledge Panel: every one of these is a trust signal you're not sending, and a competitor who is.
Jason Barnard is "The Brand SERP Guy" and he wrote the book on this. Literally.
Jason is the founder and CEO of Kalicube, an author, and the world's leading specialist in Brand SERP optimisation and Knowledge Panel management. His first book, The Fundamentals of Brand SERPs for Business, was published in 2022. He's been featured on Search Engine Journal, Search Engine Land, SEMrush, and more, and his podcast has run over 250 episodes with guests like Rand Fishkin, Barry Schwartz, and Aleyda Solis.
In this 3-part masterclass he shows you how to improve your Brand SERP in just a few hours: optimising your homepage, triggering and managing rich sitelinks, improving your social channels, dealing with negative and sub-optimal results, and triggering rich SERP features like images, Twitter boxes, videos, and PAA.
What You'll Learn
Course #1: The Fundamentals of Brand SERPs
Triggering and Optimising Rich Sitelinks
Improving Results You Control
Improving Your Social Accounts
Optimising Results You Partially Control
Improving Results You Do Not Control
Google Ads (Save Money on Manual Campaigns)
SEO Explained (Tactics You'll Need)
Mistakes Not to Make
Course #2: Dealing with Negative and Sub-Optimal Results
Forums
Review Platforms
Articles and Blogs
Finding Opportunities
Content You Control
Semi Controlled Content
Content You Don't Control
Tactics to Avoid and Mistakes Not to Make
Course #3: Triggering and Optimising Rich Elements / SERP Features
Images
Twitter Boxes
Videos
PAA / FAQ
Access this & 50+ SEO courses for $97/month
Who is this for?
Business Owners and Founders
Your brand name is searched every day. If you're not controlling what shows up, Google is telling your story for you, and it might not be the story you want.
SEOs and Agency Owner
Brand SERP optimization is an underserved, high-value service most agencies don't offer. Add it to your stack and deliver results clients can see instantly.
Marketing Teams and Brand Managers
Stop letting negative reviews, outdated articles, and missing rich elements undermine your brand online. Take control of the most important search result you have.
Anyone Who Needs a Knowledge Panel
If you want to trigger, manage, and optimize your Google Knowledge Panel, this is the course from the person who literally wrote the book on it.
About Jason Barnard
Jason Barnard is the founder and CEO of Kalicube. He is an author and digital marketer who specialises in Brand SERP optimisation and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy" for his professional work.
Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.
Spanning 5 seasons his podcast, “With Jason Barnard…” has become a weekly staple in the digital marketing community. Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 250 episodes available, and counting
Get This Course
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Praise for IMG
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from 2.200 to 14,000 in 90 days
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Much better conversions
I literally got it for every writer working for us… and the outputs have seen significant improvement.
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10x'ed organic traffic in 12 months
We were hired by a client in a highly competitive industry (insurance) to develop a content strategy that would increase organic search traffic.
Using Robbie Richard's SEO Playbook, we 10x'ed organic traffic to the site in our first year.
Frances Gardner
An Amazing group of people
For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
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For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
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Ranking for competitive keywords
Robbie’s Content Audit process in particular has helped move our blogs into the top 5 spots on Google on some of the most competitive and targeted keywords for our business.
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Access this course & 50+ SEO courses for $97/month
Get This Course
You can get instant access to this course by streaming it on IMG (It's like Netflix™ for SEOs). Here's what you get:
IMG MEMBERSHIP
$
97/month
Stream it to your heart's content
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