joseph kahn
SEO Core Fundamentals with SEO Powersuite
It’s not easy to get into SEO, especially if you are a beginner. You may even feel “paralysis by analysis” at first because there is so much to learn. That’s why the quickest way to SEO mastery is to learn it while doing it. Theory and practice.
This course by Joseph Kahn shows you exactly what to do in order to get your SEO campaign up and running in record time. The course covers everything you need for your first successful SEO campaign, from keyword research to on-page and off-page lessons. By the end of the course, you’ll have a clear idea of the SEO process pros use and more importantly HOW to do it.
Joseph also gives an overview of what can be done in your SEO campaign with SEO Powersuite. Why use SEO Powersuite to teach fundamentals? Because it’s beginner friendly in terms of price. But what if you don't have SEO Powersuite? No problem. You can get a lot done within the 14 day free trial but we’ve also worked out a special deal for you.
Unlimited platform access for $97 / month.
Course Modules
Verifiable certification upon completion.
- What’s Included?
- Who is Joseph Kahn?
- Why SEO Matters
- SEO Paths (whether you are individual or agency)
- Start with the Facts of SEO
- Crawling, Indexing, Ranking
- Submitting, Crawl Budget
- History and Algorithms
- Topic/Niche and Market Research
- Customer Avatar
- Avatar’s Intent
- Avatar’s Engagement
- Types of Content
- SERP Snippets, Schema Targets
- Competition in SERPS
- Types of Keywords
- Using SEO PowerSuite: Rank Checker
- Your Master Lists
- How to Use the List to Gather Topics
- Keyword Silos and Topic Ideas
- How to Group Keywords to Use Them in Your SEO Strategy
- Using Google to Research Competition
- Using SEO PowerSuite: Rank Tracker and Spyglass
- URL and Backlink Research
- Competitor Keywords
- Competitor Keyword Gaps
- Competitor Content Strategy
- How to Win and/or Defend against SEO Competitors
- Google Ranking Factors
- Algorithms and Why
- How they are broken down (On-Page, Off-Page, Technical)
- First Content Paint and New Speed Factors
- SSL, etc.
- Metas, Robots, XML, etc.
- Responsiveness
- Using SEO PowerSuite: Website Auditor
- Audit Site for On-Page Technical Factors Using Website Auditor
- Audit Site using Google Lighthouse for Responsiveness
- EAT (expertise, authority, trust)
- Getting Backlinks
- Social Signals
- Brand Mentions
- Using SEO PowerSuite: Spyglass and Link Assistant
- Two Main Strategies: Start Up (Market Audit) and Fixer Up (Website / Content / Technical Audit)
- All Strategies: Audit, Content Creation / Update, Outreach and Gathering Links, Monitor Results (see module 11) / Rinse / Repeat
- Using SEO PowerSuite: All Tools Recap
- Rank Tracking Using SEO PT
- Setting Up Automatic Reporting
- What to Track and Why (Key Performance Indicators)
- Using SEO PowerSuite: Rank Tracker (auto-update)
About Joseph Kahn
From Award-Winning Pop Band to top ranker for Looney Tunes, Joseph Kahn finds himself lost in new search engine ranking tactics and building harmonics in digital teams daily.
With that said, Joseph's many accomplishments include being named Leader of the Year for John Maxwell's company Maximum Impact in 2003, by practicing employee harmonics to reach Fortune's Top 500 Fastest Growing Company status.
Now, Joseph takes his newly found SEO skills to create harmonic roadmaps for ranking at the top of Google. Joseph's Asperger's gives him a special flair for seeing patterns. This innate skill helps him at all SEO and Marketing levels to see the stuff that only scraper tools and software can see.
Oh, and he's a drummer and played in a band with Katie Perry's Grammy-Award-Winning guitar player. He is also father of 3 (2 boys and 1 girl) and his wife, a Dr. of Psychology, is a partner in his agency: Hum JAM.
certificate of completion
Includes certification
Upon completion, all IMG courses and Learning Journeys include a certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you're an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.
What is IMG Courses?
It's like Netflix™ for SEOs. Get Unlimited Access To Courses Revealing The Exclusive,
Cutting-Edge SEO Strategies And Tactics Working Right Now.
Explore our most popular titles:
Here's all of the courses you are going to get:
Add in the FREE Bonuses and it's $19,808 worth of SEO that keeps you on top of Google and your competitors.
VALUE: $15,497
UNLIMITED COURSES
Boost your rankings & earnings with access to the biggest SEO Course Library in the world. Like Netflix for SEOs.
VALUE: $197
SEO COMMUNITY
Connect with like-minded SEOs and find long lasting friends and support in a tight knit community.
VALUE: $975
EXPERT HELP
Have any SEO questions answered with a weekly Zoom mastermind with two of the world's top SEOs.
VALUE: $2240
SEO TESTS
Access to a vault of 160 Exclusive, IMG Only SEO tests.
10 new SEO tests added each month.
Unlimited platform access for $97 / month.
Frequently Asked Questions
Copyright 2025 Internet Marketing Gold LLC, all rights reserved.
This site and the products and services offered on this site is in no way sponsored, affiliated, endorsed or administered by, or associated with, Facebook. Nor have they been reviewed tested or certified by Facebook.Facebook is a registered trademark of Facebook, Inc.