Stop reading about SEO. Start doing it.
Run Your First Successful SEO Campaign From Start to Finish
The complete SEO fundamentals course that teaches you the process while you build a real campaign, not just theory.
Access this & 50+ SEO courses for $97/month
You Know What To Do.
But Still Haven't Done SEO
You've watched YouTube videos, read blog posts, bookmarked guides, and joined Facebook groups. You know what keywords are. You know backlinks matter. But when you sit down to actually run a campaign, you freeze.
Where do you start? What tool do you use? Which step comes first? The gap between knowing what SEO is and knowing how to do it is massive, and nobody fills it for you.
The more you learn, the more paralysed you get.
Every course teaches you one piece of the puzzle. One shows you keyword research. Another covers on-page. A third talks about links. But none of them show you the full process from beginning to end in a way that you can actually follow along and execute.
So you end up with a head full of theory and zero campaigns running. The longer you stay stuck in learning mode, the longer your sites sit unranked, your clients stay unserved, and your competitors pull further ahead.
Joseph Kahn built a course that forces you to learn by doing.
Joseph designed this course to get your SEO campaign up and running in record time. It covers everything you need for your first successful campaign: keyword research, competitor research, on-page factors, technical SEO, off-page strategies, ranking blueprints, and monitoring.
But what makes it different is that you're building a real campaign as you go, using SEO PowerSuite as your hands-on tool. Why PowerSuite? Because it's beginner-friendly in terms of price. Don't have it? No problem. You can get a lot done within the 14-day free trial. By the end of the course, you'll have a clear understanding of the SEO process pros use, and more importantly, you'll have actually done it.
What You'll Learn
Module 1: Introduction
Who is Joseph Kahn?
Why SEO Matters
SEO Paths (whether you are individual or agency)
Module 2: Searching and Ranking
Crawling, Indexing, Ranking
Submitting, Crawl Budget
History and Algorithms
Module 3: Content Research
Customer Avatar
Avatar's Intent
Avatar's Engagement
Types of Content
SERP Snippets, Schema Targets
Competition in SERPs
Module 4: Keyword Research
Using SEO PowerSuite: Rank Checker
Your Master Lists
How to Use the List to Gather Topics
Keyword Silos and Topic Ideas
How to Group Keywords to Use Them in Your SEO Strategy
Module 5: Competitor Research
Using SEO PowerSuite: Rank Tracker and Spyglass
URL and Backlink Research
Competitor Keywords
Competitor Keyword Gaps
Competitor Content Strategy
How to Win and/or Defend against SEO Competitors
Module 6: Ranking Factors
Algorithms and Why
How They Are Broken Down (On-Page, Off-Page, Technical)
Module 7: On-Page Ranking Factors
Module 8: Technical Ranking Factors
SSL, etc.
Metas, Robots, XML, etc.
Responsiveness
Using SEO PowerSuite: Website Auditor
Audit Site for On-Page Technical Factors Using Website Auditor
Audit Site Using Google Lighthouse for Responsiveness
Module 9: Off-Page Ranking Factors
Getting Backlinks
Social Signals
Brand Mentions
Using SEO PowerSuite: Spyglass and Link Assistant
Module 10: Ranking Blueprint and Strategy
All Strategies: Audit, Content Creation / Update, Outreach and Gathering Links, Monitor Results / Rinse / Repeat
Using SEO PowerSuite: All Tools Recap
Module 11: Monitoring and Successful SEO
Setting Up Automatic Reporting
What to Track and Why (Key Performance Indicators)
Using SEO PowerSuite: Rank Tracker (auto-update)
Access this & 50+ SEO courses for $97/month
Who is this for?
Complete Beginners
If you're stuck in tutorial hell and haven't launched a single campaign yet, this course forces you to stop reading and start doing. You'll have a real campaign running by the end.
SEOs Who Know Theory
You understand concepts but can't string them into a workflow. This course shows you the exact process from keyword research to monitoring, step by step.
Freelancers Starting to Offer SEO Services
Confidence comes from competence. Run through a complete campaign with Joseph guiding every step so you can deliver results for your first clients without guessing.
Anyone on a Budget
SEO PowerSuite is one of the most affordable professional toolsets available, with a free trial that lets you follow the entire course without spending a dollar on software.
About Joseph Khan
Joseph S. Kahn is behind HumJAM, a search optimization agency that’s rewriting the digital playbook with rhythm and precision. From drumming in an award-winning pop band alongside Katy Perry’s Grammy-winning guitarist to steering John Maxwell’s Maximum Impact to Fortune’s Top 500 Fastest Growing Companies as Leader of the Year in 2003, Joseph’s career is a symphony of standout moments.
A Berklee College of Music grad turned SEO maestro, Joseph’s journey blends creative flair with technical genius, making him a trendsetter who’s consulted for global giants and local legends alike. Father to three, husband to a psychology powerhouse, and a drummer at soul, he’s built HUMJAM into a stage where every client’s success gets a standing ovation.
Get This Course
You can get instant access to this course by streaming it on IMG (It's like Netflix™ for SEOs). Here's what you get:
IMG MEMBERSHIP
$
97/month
Stream it to your heart's content
14 DAY MONEY BACK GUARANTEE
You have 14 days, two whole weeks to try out this course OR the IMG membership. If by the end of these 14 days you do not feel satisfied with the product, please shoot an email to support and we will refund you promptly. If this isn't going to help you, we don't want your money.
IMG Members Get Access to
50+ Additional courses
Why get just one course while you can get IMG, the Netflix™ for SEOs?
You get instant access to ALL of the courses below with one new course each month.
SEO Courses Coming Soon...
" A complete No-brainer "
IMG offers a MASSIVE amount of value. The courses alone would cost $1000s. Once you add in the regular Q&A's, the scientific tests and the incredibly helpful and supportive community, the whole package becomes a complete no-brainer! - Geoff Meakin
...And Access To 160+
Exclusive SEO Test Results
IMG is much more than just courses, members also get access to 160+ EXCLUSIVE SEO tests results made
by the IMG testers group FOR IMG. You won't find these anywhere else
YOURS: 160+ Completed SEO tests + Quarterly updates
" Literally internet marketing gold "
The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold. It gives you that edge over other people who do what we do. -Todd Weeks
Praise for IMG
Eric St Cyr
Registered all my team
Hey IMG, just a short note to let you know that I was so impressed by your content that I have decided to register all the members of my team. In this business fresh knowledge is the key, and there is no better place to find it. Thanks and keep the good work.
Nancy Reagan
The best I've seen
The content quality is the best I’ve seen from an SEO course. I’ve been taking SEO courses since 2016 and the style is easy going and never over my head. I love the “show me how to do it style”! Great course!!
Rambabu Thapa
Backed by great SEO minds
Being a part of this community has built more confidence to take new projects and charge more to my services.
I am backed by great SEO minds of all time and I can reach out to anyone and everyone is super responsive. Plus I am expanding my understanding of SEO every day.
Ronald Reyes
Given me the competitive edge
I am a freelance SEO and have benefited greatly from the IMG community and training. The knowledge inside some of the courses has helped me give my clients a competitive edge. One of my favorite courses is Kyle Roof's White Hat SEO course, the concept and practical application is something every SEO should have in their arsenal.
Jonathan Kiekbush
High converting content
Kevin’s Masterclass has changed the way I teach our team how to write forever. He closed a gap we never could: how to make content convert highly, something that is very tricky to teach since some writers “get it” and others don’t.
Devin Schumacher
From 2,310 visits a week to 4,286
The Content Audit Playbook has really helped out my agency, SERP co. We recently used the material from the Content Audit Playbook to clean up and optimize a client's site. In under 6 months we were able to almost double the website's organic traffic, going from 2,310 visits a week to 4,286 visits a week.
Will Mullins
Better Business than before
I’ve been in SEO for 10 years, so I’d say I'm somewhere between intermediate and advanced levels. The algorithms / science stuff is what I love the most about IMG.
Not only have I become a better SEO, but now I have a better business than before I started!
Eran Biran
Acheived milestones
After 2 months of IMG membership, my knowledge has exponentially grown and I have achieved some great milestones with my clients thanks to the methods I learn on this platform.
Amir Shahzeidi
Some of the best SEO Courses
Since I'm an SEO Lead, my level is advanced. I love the IMG community. It offers some of the best and most in-depth, advanced, actionable SEO courses that I've found on the internet.
Jay Yap
Less time on rewrites
Most writers just don’t get it, so we normally end up editing or rewriting a lot of what comes in.
Now we spend way less time on rewrites AND get more engagement. Easily the best content course out there.
Olga Reznikova
Over 30% in just 60 days
We were excited to have Robbie use Wedding Forward as a working example in The Content Audit Playbook. After implementing the strategy recommendations he covers in the course, we were able to grow organic traffic by over 30% in just 60 days. Fast forward a year, and WF has gone from 55,944 organic visits to over 100,000 organic visits a month!
Todd Weeks
Gives you the edge
The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold.
It gives you that edge over other people who do what we do.
Raoul Wruck
Wasn't aware how easy Google is
Kyle's teachings totally changed how I approach onpage SEO. I already knew that Google is an algorithm, but I wasn't fully aware how easy it is to beat.
I really like the teaching style and content quality.
Ryan Mendenhall
Phenomenal results
Our agency has added many of his processes into our bag of tricks and we're getting some phenomenal results for our clients.
I wholeheartedly recommend that every SEO learn all Robbie is willing to teach. Not doing so will put your ranking and traffic potential in serious danger."
Terry Power
The place you need to be
This is the place you need to be if you want to know what's working in SEO. The people in this community believe in testing and sharing what they found, positive or negative. Additionally, being a member of IMG has allowed me to focus my testing better to understand the variables involved in testing.
Rohin Dua
from 2.200 to 14,000 in 90 days
We took our client's phone repair website from 2.200 to 14,000 monthly organic visitors in just 3 months using the processes taught in the Quick Wins Playbook.
Mads Singers
Much better conversions
I literally got it for every writer working for us… and the outputs have seen significant improvement.
Both in the quality of the content in terms of being useful, and it’s also much better converting because it’s written in a different way.
Ryan Olestro
10x'ed organic traffic in 12 months
We were hired by a client in a highly competitive industry (insurance) to develop a content strategy that would increase organic search traffic.
Using Robbie Richard's SEO Playbook, we 10x'ed organic traffic to the site in our first year.
Frances Gardner
An Amazing group of people
For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
Jim Dillon
Higher conversions
For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
Jacob Bozart
Ranking for competitive keywords
Robbie’s Content Audit process in particular has helped move our blogs into the top 5 spots on Google on some of the most competitive and targeted keywords for our business.
Gareth Daine
The most actionable SEO course
This year, I've taken about 5 or 6 different courses, including TASS, GotchSEO Academy, The Lab, CRO Academy Pro, and Robbie's course.
All amazing courses, and Robbie's course is certainly one of the most in-depth (and actionable) training programs I’ve gone throug
Kyle Arnold
No plans on leaving
I like IMG because of the no BS approach. There is SO much content to get through and being able to be around other high level SEO's who are actively testing, learning, and sharing new ideas is awesome.
This community has definitely made me a better SEO, to always keep me curious and wanting to learn. Definitely happy to be part of it and have no plans on leaving.
Pui Teng
One of the best decisions
Joining IMG is one of the best decisions for my business. I've already implemented some of the strategies for our sites and started to see some great results. IMG is truly a game-changer and I would definitely recommend it!
Here's Everything You Get With IMG
It's Simply put the best value in SEO. You not only get access to the course you want, but also 50 more.
You'll also join the SEO community & get access to the jealously guarded SEO tests vault. Join IMG now!
Unlimited Courses
With 50+ SEO courses & counting, it's like Netflix for SEOs
SEO Community
Access to a helpful, tight knit community of SEOs ready to help each other
SEO Tests vault
Access to the 160+ exclusive SEO tests vault + new quarterly tests
Access this course & 50+ SEO courses for $97/month
Get This Course
You can get instant access to this course by streaming it on IMG (It's like Netflix™ for SEOs). Here's what you get:
IMG MEMBERSHIP
$
97/month
Stream it to your heart's content
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