Traffic without conversions is just vanity
Web Copy That Ranks on Google and Turns Visitors Into Customers
A proven copy system from 6 years of real affiliate site data that hooks readers, kills fluff, and turns clicks into sales.
Access this & 50+ SEO courses for $97/month
Your Content Ranks But Doesn't Convert
You did the hard part, you got traffic. But your pages read like Wikipedia entries with keywords stuffed in. Visitors scan for ten seconds and bounce. No enquiry, no sale, no signup. You're paying for content that sits on page one and does absolutely nothing once someone actually lands on it. Rankings without conversions are just a vanity metric with a price tag.
The problem isn't your SEO. It's that nobody taught your writers how to sell.
Most SEO content is written to satisfy an algorithm, not a human being. And most copywriting courses teach you to sell, but ignore how search engines work. So you're stuck in the middle content that either ranks but doesn't convert, or converts but never gets found. You've tried briefing writers, sending them style guides, rewriting their work yourself. But the output keeps coming back flat, generic, and lifeless. You're spending more time editing than it would take to write the thing from scratch.
Kevin Meng built the system that closes the gap.
Kevin's Web Copy Masterclass teaches you how to write content that does both ranks in search and persuades the reader to take action. This isn't theory. It's the exact framework that agencies have rolled out to their entire writing teams to eliminate rewrites, increase engagement, and drive measurably higher conversions. You'll learn how to structure pages for both Google and human psychology, write copy that holds attention and builds trust, and turn every piece of content into a revenue-generating asset.
What You'll Learn
What readers want
Value
Details
Benefits
Writing richly
Format
Tone
Why this is the most important part of the article
How to hook a reader
How to write an intro
Intro formulas
How to cut out fluff
How to write tight sentences
How to write simply
Concise writing hacks
The basics on SEO Optimization
Access this & 50+ SEO courses for $97/month
Who is this for?
SEOs & Affiliate Site Owners
Your pages rank but don't convert. Learn how to write copy that keeps visitors on the page and turns clicks into commissions.
Anyone who needs conversions
If you're putting content on the internet and expecting it to generate revenue: product reviews, landing pages, blog posts... this course shows you how to make that actually happen.
Agency Owners & Team Leaders
Roll this system out to your entire writing team and watch rewrite cycles shrink while conversion rates climb. Kevin's Masterclass has been credited with changing how agencies teach writing.
Content Writers & Freelancers
Stop writing bland informational content that clients rewrite. Deliver copy that performs so well they come back for more and pay you more.
About Kevin Meng
Kevin is a copywriter working in the digital marketing industry specializing in product reviews, landing pages, and SEO-related blog content. After 6 years working his way up from entry-level agency writer to partner on successful affiliate sites, all of his content tips and strategies are based on cold hard data from real affiliate sites.
His goal is to make the SEO industry realize just how important good content really is and, if you want to start actually making sales, you need to start thinking like a copywriter - not a typical content writer. Kevin's work has been featured on Empire Flippers, Authority Hacker, Craig Campbell, SEO Butler.
Get This Course
You can get instant access to this course by streaming it on IMG (It's like Netflix™ for SEOs). Here's what you get:
IMG MEMBERSHIP
$
97/month
Stream it to your heart's content
14 DAY MONEY BACK GUARANTEE
You have 14 days, two whole weeks to try out this course OR the IMG membership. If by the end of these 14 days you do not feel satisfied with the product, please shoot an email to support and we will refund you promptly. If this isn't going to help you, we don't want your money.
IMG Members Get Access to
50+ Additional courses
Why get just one course while you can get IMG, the Netflix™ for SEOs?
You get instant access to ALL of the courses below with one new course each month.
SEO Courses Coming Soon...
" A complete No-brainer "
IMG offers a MASSIVE amount of value. The courses alone would cost $1000s. Once you add in the regular Q&A's, the scientific tests and the incredibly helpful and supportive community, the whole package becomes a complete no-brainer! - Geoff Meakin
...And Access To 160+
Exclusive SEO Test Results
IMG is much more than just courses, members also get access to 160+ EXCLUSIVE SEO tests results made
by the IMG testers group FOR IMG. You won't find these anywhere else
YOURS: 160+ Completed SEO tests + Quarterly updates
" Literally internet marketing gold "
The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold. It gives you that edge over other people who do what we do. -Todd Weeks
Praise for IMG
Eric St Cyr
Registered all my team
Hey IMG, just a short note to let you know that I was so impressed by your content that I have decided to register all the members of my team. In this business fresh knowledge is the key, and there is no better place to find it. Thanks and keep the good work.
Nancy Reagan
The best I've seen
The content quality is the best I’ve seen from an SEO course. I’ve been taking SEO courses since 2016 and the style is easy going and never over my head. I love the “show me how to do it style”! Great course!!
Rambabu Thapa
Backed by great SEO minds
Being a part of this community has built more confidence to take new projects and charge more to my services.
I am backed by great SEO minds of all time and I can reach out to anyone and everyone is super responsive. Plus I am expanding my understanding of SEO every day.
Ronald Reyes
Given me the competitive edge
I am a freelance SEO and have benefited greatly from the IMG community and training. The knowledge inside some of the courses has helped me give my clients a competitive edge. One of my favorite courses is Kyle Roof's White Hat SEO course, the concept and practical application is something every SEO should have in their arsenal.
Jonathan Kiekbush
High converting content
Kevin’s Masterclass has changed the way I teach our team how to write forever. He closed a gap we never could: how to make content convert highly, something that is very tricky to teach since some writers “get it” and others don’t.
Devin Schumacher
From 2,310 visits a week to 4,286
The Content Audit Playbook has really helped out my agency, SERP co. We recently used the material from the Content Audit Playbook to clean up and optimize a client's site. In under 6 months we were able to almost double the website's organic traffic, going from 2,310 visits a week to 4,286 visits a week.
Will Mullins
Better Business than before
I’ve been in SEO for 10 years, so I’d say I'm somewhere between intermediate and advanced levels. The algorithms / science stuff is what I love the most about IMG.
Not only have I become a better SEO, but now I have a better business than before I started!
Eran Biran
Acheived milestones
After 2 months of IMG membership, my knowledge has exponentially grown and I have achieved some great milestones with my clients thanks to the methods I learn on this platform.
Amir Shahzeidi
Some of the best SEO Courses
Since I'm an SEO Lead, my level is advanced. I love the IMG community. It offers some of the best and most in-depth, advanced, actionable SEO courses that I've found on the internet.
Jay Yap
Less time on rewrites
Most writers just don’t get it, so we normally end up editing or rewriting a lot of what comes in.
Now we spend way less time on rewrites AND get more engagement. Easily the best content course out there.
Olga Reznikova
Over 30% in just 60 days
We were excited to have Robbie use Wedding Forward as a working example in The Content Audit Playbook. After implementing the strategy recommendations he covers in the course, we were able to grow organic traffic by over 30% in just 60 days. Fast forward a year, and WF has gone from 55,944 organic visits to over 100,000 organic visits a month!
Todd Weeks
Gives you the edge
The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold.
It gives you that edge over other people who do what we do.
Raoul Wruck
Wasn't aware how easy Google is
Kyle's teachings totally changed how I approach onpage SEO. I already knew that Google is an algorithm, but I wasn't fully aware how easy it is to beat.
I really like the teaching style and content quality.
Ryan Mendenhall
Phenomenal results
Our agency has added many of his processes into our bag of tricks and we're getting some phenomenal results for our clients.
I wholeheartedly recommend that every SEO learn all Robbie is willing to teach. Not doing so will put your ranking and traffic potential in serious danger."
Terry Power
The place you need to be
This is the place you need to be if you want to know what's working in SEO. The people in this community believe in testing and sharing what they found, positive or negative. Additionally, being a member of IMG has allowed me to focus my testing better to understand the variables involved in testing.
Rohin Dua
from 2.200 to 14,000 in 90 days
We took our client's phone repair website from 2.200 to 14,000 monthly organic visitors in just 3 months using the processes taught in the Quick Wins Playbook.
Mads Singers
Much better conversions
I literally got it for every writer working for us… and the outputs have seen significant improvement.
Both in the quality of the content in terms of being useful, and it’s also much better converting because it’s written in a different way.
Ryan Olestro
10x'ed organic traffic in 12 months
We were hired by a client in a highly competitive industry (insurance) to develop a content strategy that would increase organic search traffic.
Using Robbie Richard's SEO Playbook, we 10x'ed organic traffic to the site in our first year.
Frances Gardner
An Amazing group of people
For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
Jim Dillon
Higher conversions
For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
Jacob Bozart
Ranking for competitive keywords
Robbie’s Content Audit process in particular has helped move our blogs into the top 5 spots on Google on some of the most competitive and targeted keywords for our business.
Gareth Daine
The most actionable SEO course
This year, I've taken about 5 or 6 different courses, including TASS, GotchSEO Academy, The Lab, CRO Academy Pro, and Robbie's course.
All amazing courses, and Robbie's course is certainly one of the most in-depth (and actionable) training programs I’ve gone throug
Kyle Arnold
No plans on leaving
I like IMG because of the no BS approach. There is SO much content to get through and being able to be around other high level SEO's who are actively testing, learning, and sharing new ideas is awesome.
This community has definitely made me a better SEO, to always keep me curious and wanting to learn. Definitely happy to be part of it and have no plans on leaving.
Pui Teng
One of the best decisions
Joining IMG is one of the best decisions for my business. I've already implemented some of the strategies for our sites and started to see some great results. IMG is truly a game-changer and I would definitely recommend it!
Here's Everything You Get With IMG
It's Simply put the best value in SEO. You not only get access to the course you want, but also 50 more.
You'll also join the SEO community & get access to the jealously guarded SEO tests vault. Join IMG now!
Unlimited Courses
With 50+ SEO courses & counting, it's like Netflix for SEOs
SEO Community
Access to a helpful, tight knit community of SEOs ready to help each other
SEO Tests vault
Access to the 160+ exclusive SEO tests vault + new quarterly tests
Access this course & 50+ SEO courses for $97/month
Get This Course
You can get instant access to this ocurse by streaming it on IMG (It's like Netflix™ for SEOs). Here's what you get:
IMG MEMBERSHIP
$
97/month
Stream it to your heart's content
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