Your pipeline should not depend on one fragile lead source
Learn How To Generate, Nurture & Convert Better Leads Across Multiple Channels
FINALLY! The framework for building a multi-channel lead generation system that consistently attracts, nurtures, and converts prospects into clients using proven strategies.
One time investment of $67, Lifetime access
Access this & 50+ SEO courses for $97/month
Build A Lead Generation System That Doesn't Leak Opportunities
Most agencies, freelancers and service businesses don't struggle because they have no opportunities.
They struggle because their lead generation system has holes.
Getting leads is only half the challenge.
The harder part is turning scattered interest into a predictable pipeline. Knowing where to find the right prospects, how to start better conversations and what to do after someone says, "Sounds interesting."
Leadgen Mastery Conference 2025 shows you how different experts approach the full client acquisition journey. From finding leads and creating opportunities to building trust, nurturing prospects and converting interest into revenue.
You'll learn how to:
Build stronger client acquisition systems across multiple channels
Use Upwork, LinkedIn, cold calling, direct mail and local SEO to create opportunities
Improve your follow-up process so fewer leads go cold
Turn social media and AI-powered content into demand-generation assets
Strengthen your offer, sales process and backend operations
Rewatch every session whenever you need it with lifetime-style access
Learn with confidence thanks to a 14-day money-back guarantee
A STEP-BY-STEP SYSTEM FOR BUILDING A STRONGER LEAD GENERATION PIPELINE
This conference breaks down every stage of client acquisition, helping you create more opportunities, improve conversion rates and build systems that generate consistent business growth.
Sali Bina shows what to do after you generate leads, including how to structure the follow-up process so interest turns into booked calls and clients.
Michael Gardiner shows why direct mail can cut through crowded inboxes and help B2B companies start conversations with prospects who ignore standard outreach.
Mona Juneja explains how LinkedIn outreach and personal branding can work together to create a scalable B2B lead generation system.
Thibault Garcia explains how clear messaging connects a specific pain, promise and proof to make outbound campaigns more effective.
Nico Hessel breaks down how freelancers and agency owners can use Upwork positioning, proposals and profiles to win better clients.
Yash Singh covers local lead generation tactics, including how to use digital advertising and targeted campaigns to create opportunities for local businesses.
A MULTI-CHANNEL APPROACH TO BUILDING A PREDICTABLE PIPELINE
Learn how leading practitioners generate opportunities across multiple channels while improving conversion, follow-up and client acquisition systems.
Session 1: Upwork Masterclass - Client Acquisition from Upwork
Learn how to improve your profile, proposals and positioning so Upwork becomes a reliable source of high-quality clients.
Session 2: 6 Steps for GTM Mastery
Build a go-to-market system that connects targeting, messaging, outreach and founder-led growth.
Session 3: LinkedIn B2B Outreach
Discover how to use LinkedIn outreach, automation and social selling to generate more B2B conversations.
Session 4: $1M Pipeline via Legiit
See how marketplace positioning and local SEO demand can help service providers generate a stronger pipeline.
Session 5: Turning Leads Into Paying Clients
Learn how to move prospects from initial interest to trust and from trust to paid engagements.
Session 6: The $100M Content Machine - AI-Powered Lead Generation for Agencies
Use AI-powered content systems to increase reach, build assets and create more inbound opportunities.
Session 7: Direct Mail for B2B Lead Generation
Learn how direct mail can break through crowded inboxes and start valuable business conversations.
Session 8: Cold Calling for Lead Generation
Discover practical frameworks for approaching cold calls with more confidence and better conversion potential.
Session 9: What To Do After You Have Leads
Fix the follow-up gap and create systems that keep opportunities moving forward.
Session 10: Lead Generation Tactics for Local Businesses
Learn practical strategies for identifying and winning local business opportunities.
Session 11: B2B Social Media
Use social content to build trust, increase visibility and create demand before sales conversations begin.
Ready to build a lead generation system that creates more opportunities and converts more of them into revenue?
These 11 sessions work together to help you build a complete client acquisition engine. Create a pipeline that's more predictable and resilient for long-term growth.
One time investment of $67, Lifetime access
Access this & 50+ SEO courses for $97/month
Who is this for?
SEO Professionals
Build more predictable systems to attract and convert clients into long-term monthly retainers, increasing recurring revenue stability.
Agency Owners
Strengthen your pipeline with outbound, social, marketplace and content-led systems that generate higher-value client acquisitions.
Freelancers
Position yourself more effectively to win higher-paying client conversations and increase your average project value.
B2B Marketers
Improve outreach, follow-up and demand generation across multiple channels to generate a more qualified pipeline.
Consultants & Service Providers
Turn more leads into booked calls, proposals and paying clients, improving close rates and increasing revenue.
About The Speakers
Leadgen Mastery Conference brings together 11 practitioners across lead generation, sales, outbound marketing, SEO, social media, automation and agency growth. Featuring sessions from:
Nico Hessel
Helps freelancers and agency owners win high-paying clients through Upwork positioning, proposals and outreach.
Thibault Garcia
Builds multi-channel outbound and GTM systems for B2B companies across APAC markets.
Mona Juneja
Specializes in LinkedIn B2B outreach, automation and scalable client acquisition systems.
Adrian Gaña
Helps local businesses rank in Google Maps and generate calls, traffic and leads through local SEO.
Daryl Bush
Focuses on link building, client relationships and turning qualified leads into paying customers.
Julian Goldie
Builds AI-powered SEO, content, and link building systems for agencies looking to scale.
Michael Gardiner
Creates cold email and direct outreach systems for B2B companies that want more booked meetings.
Steven Khanna
Helps SEO and digital marketing agencies improve sales systems, cold calling, revenue and retention.
Sali Bina
Helps coaches and consultants turn leads into clients through practical funnels and follow-up systems.
Yash Singh
Builds operational systems for agencies so they can scale lead generation and delivery without chaos.
Anni Ma
Grows B2B brand visibility through social media strategy, content, and audience-first storytelling.
Together, they cover the complete client acquisition process: finding leads, starting conversations, building trust, following up effectively, closing deals and creating systems that scale.
Your Choice: Two Ways
To Get This Course
There's two ways for you to get this course. The first way is with a one-time investment of $67 and you have lifetime access. The other way is to stream it on IMG. Here's the difference between the two:
LIFETIME ACCESS
$
67
Invest once, own it forever
Best value ! ->
IMG MEMBERSHIP
$
97/month
Stream it to your heart's content
14 DAY MONEY BACK GUARANTEE
You have 14 days, two whole weeks to try out this course OR the IMG membership. If by the end of these 14 days you do not feel satisfied with the product, please shoot an email to support and we will refund you promptly. If this isn't going to help you, we don't want your money.
IMG Members Get Access to
50+ Additional courses
Why get just one course while you can get IMG, the Netflix™ for SEOs?
You get instant access to ALL of the courses below with one new course each month.
SEO Courses Coming Soon...
" A complete No-brainer "
IMG offers a MASSIVE amount of value. The courses alone would cost $1000s. Once you add in the regular Q&A's, the scientific tests and the incredibly helpful and supportive community, the whole package becomes a complete no-brainer! - Geoff Meakin
...And Access To 160+
Exclusive SEO Test Results
IMG is much more than just courses, members also get access to 160+ EXCLUSIVE SEO tests results made
by the IMG testers group FOR IMG. You won't find these anywhere else
YOURS: 160+ Completed SEO tests + Quarterly updates
" Literally internet marketing gold "
The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold. It gives you that edge over other people who do what we do. -Todd Weeks
Praise for IMG
Eric St Cyr
Registered all my team
Hey IMG, just a short note to let you know that I was so impressed by your content that I have decided to register all the members of my team. In this business fresh knowledge is the key, and there is no better place to find it. Thanks and keep the good work.
Nancy Reagan
The best I've seen
The content quality is the best I’ve seen from an SEO course. I’ve been taking SEO courses since 2016 and the style is easy going and never over my head. I love the “show me how to do it style”! Great course!!
Rambabu Thapa
Backed by great SEO minds
Being a part of this community has built more confidence to take new projects and charge more to my services.
I am backed by great SEO minds of all time and I can reach out to anyone and everyone is super responsive. Plus I am expanding my understanding of SEO every day.
Ronald Reyes
Given me the competitive edge
I am a freelance SEO and have benefited greatly from the IMG community and training. The knowledge inside some of the courses has helped me give my clients a competitive edge. One of my favorite courses is Kyle Roof's White Hat SEO course, the concept and practical application is something every SEO should have in their arsenal.
Jonathan Kiekbush
High converting content
Kevin’s Masterclass has changed the way I teach our team how to write forever. He closed a gap we never could: how to make content convert highly, something that is very tricky to teach since some writers “get it” and others don’t.
Devin Schumacher
From 2,310 visits a week to 4,286
The Content Audit Playbook has really helped out my agency, SERP co. We recently used the material from the Content Audit Playbook to clean up and optimize a client's site. In under 6 months we were able to almost double the website's organic traffic, going from 2,310 visits a week to 4,286 visits a week.
Will Mullins
Better Business than before
I’ve been in SEO for 10 years, so I’d say I'm somewhere between intermediate and advanced levels. The algorithms / science stuff is what I love the most about IMG.
Not only have I become a better SEO, but now I have a better business than before I started!
Eran Biran
Acheived milestones
After 2 months of IMG membership, my knowledge has exponentially grown and I have achieved some great milestones with my clients thanks to the methods I learn on this platform.
Amir Shahzeidi
Some of the best SEO Courses
Since I'm an SEO Lead, my level is advanced. I love the IMG community. It offers some of the best and most in-depth, advanced, actionable SEO courses that I've found on the internet.
Jay Yap
Less time on rewrites
Most writers just don’t get it, so we normally end up editing or rewriting a lot of what comes in.
Now we spend way less time on rewrites AND get more engagement. Easily the best content course out there.
Olga Reznikova
Over 30% in just 60 days
We were excited to have Robbie use Wedding Forward as a working example in The Content Audit Playbook. After implementing the strategy recommendations he covers in the course, we were able to grow organic traffic by over 30% in just 60 days. Fast forward a year, and WF has gone from 55,944 organic visits to over 100,000 organic visits a month!
Todd Weeks
Gives you the edge
The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold.
It gives you that edge over other people who do what we do.
Raoul Wruck
Wasn't aware how easy Google is
Kyle's teachings totally changed how I approach onpage SEO. I already knew that Google is an algorithm, but I wasn't fully aware how easy it is to beat.
I really like the teaching style and content quality.
Ryan Mendenhall
Phenomenal results
Our agency has added many of his processes into our bag of tricks and we're getting some phenomenal results for our clients.
I wholeheartedly recommend that every SEO learn all Robbie is willing to teach. Not doing so will put your ranking and traffic potential in serious danger."
Terry Power
The place you need to be
This is the place you need to be if you want to know what's working in SEO. The people in this community believe in testing and sharing what they found, positive or negative. Additionally, being a member of IMG has allowed me to focus my testing better to understand the variables involved in testing.
Rohin Dua
from 2.200 to 14,000 in 90 days
We took our client's phone repair website from 2.200 to 14,000 monthly organic visitors in just 3 months using the processes taught in the Quick Wins Playbook.
Mads Singers
Much better conversions
I literally got it for every writer working for us… and the outputs have seen significant improvement.
Both in the quality of the content in terms of being useful, and it’s also much better converting because it’s written in a different way.
Ryan Olestro
10x'ed organic traffic in 12 months
We were hired by a client in a highly competitive industry (insurance) to develop a content strategy that would increase organic search traffic.
Using Robbie Richard's SEO Playbook, we 10x'ed organic traffic to the site in our first year.
Frances Gardner
An Amazing group of people
For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
Jim Dillon
Higher conversions
For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
Jacob Bozart
Ranking for competitive keywords
Robbie’s Content Audit process in particular has helped move our blogs into the top 5 spots on Google on some of the most competitive and targeted keywords for our business.
Gareth Daine
The most actionable SEO course
This year, I've taken about 5 or 6 different courses, including TASS, GotchSEO Academy, The Lab, CRO Academy Pro, and Robbie's course.
All amazing courses, and Robbie's course is certainly one of the most in-depth (and actionable) training programs I’ve gone throug
Kyle Arnold
No plans on leaving
I like IMG because of the no BS approach. There is SO much content to get through and being able to be around other high level SEO's who are actively testing, learning, and sharing new ideas is awesome.
This community has definitely made me a better SEO, to always keep me curious and wanting to learn. Definitely happy to be part of it and have no plans on leaving.
Pui Teng
One of the best decisions
Joining IMG is one of the best decisions for my business. I've already implemented some of the strategies for our sites and started to see some great results. IMG is truly a game-changer and I would definitely recommend it!
Here's Everything You Get With IMG
It's Simply put the best value in SEO. You not only get access to the course you want, but also 50 more.
You'll also join the SEO community & invitation to take part in the monthly AMA calls. Lastly you'll also get access to the jealously guarded SEO tests vault. Join IMG now!
Unlimited Courses
With 50+ SEO courses & counting, it's like Netflix for SEOs
SEO Community
Access to a helpful, tight knit community of SEOs ready to help each other
SEO Tests vault
Access to the 160+ exclusive SEO tests vault + new quarterly tests
Access this course & 50+ SEO courses for $97/month
Which One Should You Get?
If you are sure you only need one course to unlock your site's traffic, go for lifetime access. If however you need more personal help, and have multiple areas your site could benefit from (Copywriting, link-building, & more) IMG might be what you need. Select below:
LIFETIME ACCESS
$
67
Invest once, own it forever
Best value ! ->
IMG MEMBERSHIP
$
97/month
Stream it to your heart's content
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