The SEO Lounge is a webinar series by IMG where we interview the world’s top SEOs to find out what’s working for them right now.

In episode 2 master copywriter Keving Meng shared effective tips and tricks he uses to craft the SEO copy that hooks, compels and converts.

In this episode you will learn:

20:34 – what a bad intro to your SEO copy looks like
31:18 – why the tone of your copy matters
42:30 – the mistake that most SEOs tend to make in their web copy
50:25 – how to spice up boring content
54:58 – what long-winded copy looks like and how to unborify it
1:01:48 – Kevin’s take on the web copy of one of the webinar attendees