The SEO Lounge is a webinar series by IMG where we interview the world’s top SEOs to find out what’s working for them right now.

In episode 1 we dove into the most effective link building outreach techniques used by Georgi & Bibi in their agencies.

In this episode you will learn:

• 17:00 – Why Bibi doesn’t care about links 
• 19:40 – What makes an asset irresistible to link to 
• 24:50 – Georgi’s take on outreach personalization 
• 29:20 – Bibi’s unexpected subject line hack 
• 32:00 – What’s considered bad taste in outreach according to Georgi 
• 37:40 – What tools Bibi and Georgi use 
• 41:55 – Skills and mindset Bibi and Georgi look for in their teams