Still Paying for Links That Don’t Rank?

FRACTIONATE YOUR LINK BUILDING. RECLAIM YOUR RANKINGS.

Shaurya Jain - FLME

Learn the proven system to pre-vet backlinks, eliminate wasted spend, and build a link profile that actually moves rankings.

One time investment of $147

Lifetime access

Access this & 50+ SEO courses for $97/month

?Stop Wasting Money on

Useless Backlinks


Shaurya Jain has analyzed over 1,000 paid link placements across campaigns. What he found was shocking:

Only 0.7% of those links made any real difference in rankings.


That means nearly all of the backlinks SEOs are paying for - even the ones with clean DR, traffic, and relevance - aren’t moving the needle.


The reason? Most SEOs are focused on the wrong metrics. Sellers pitch what looks good in a report, not what actually works in the SERPs.


This course teaches you how to flip that script.


Shaurya walks you through the exact system he uses to vet link opportunities before the pitch and amplify link power after the placement. You’ll learn how to identify contextually relevant links that align with Google’s ranking behavior - and turn underperforming links into assets that actually matter.

  • Spot links that move rankings
  • Vet links with real SERP data
  • Fix underperforming backlinks
  • Skip seller metrics that mislead
  • Guaranteed 14 days

What You'll Learn


This course walks you through how to pre-vet, segment, and power up your backlinks using Shaurya Jain’s proven filtering system:

artificial DR

How to spot a site increasing their DR artificially

site losing links

Site losing more links than it's gaining

pop under ads

How to send cheap traffic using pop under ads

 

Lesson 1: The Cobra Effect and How It Affects SEOs

How misaligned incentives in link building lead to wasted budget - and how to fix them.

Lesson 2: How to Vet Link Opportunities the Right Way

Shaurya’s full filtering system in action: live examples, SERP checks, and real-world criteria.

Lesson 3: Tactics to Power Up the Links You Buy

Already bought links? Learn how to improve their trust, placement, and relevance so they deliver results.

Bonus Resources

You also get instant access to 4 powerful resources:

  • Annual Tech Spend Study (1000 real results)

  • Link Seller Traffic Value Analysis

  • Backlink Topical Gap Explorer

  • Traffic Boost Guide via popads.net

One time investment of $147

Lifetime access

Access this & 50+ SEO courses for $97/month

Who is this for?

✅ SEOs & Site Owners

Stop chasing surface metrics - start building links that move rankings.

✅ Freelancers & Link Builders

Filter smarter, pitch better, and prove ROI to clients.

✅ Agency Owners & Outreach Teams

Scale link acquisition without compromising quality.

✅ Content & SEO Strategists

Build content and link strategies that align with Google behavior.

✅ Anyone Spending Money on Links

If you’ve ever paid for a backlink that didn’t perform, this course shows you what went wrong and how to fix it.

About Shaurya Jain

shaurya

Shaurya Jain is an international SEO speaker and founder of HerculeanSEO. He’s the creator of the Fractionate Linkbuilding Methodology - a system praised by SEO leaders at SEMrush and Ahrefs for its results-driven logic.


Shaurya works with brands to filter out low-quality links, build Google-aligned link strategies, and deliver measurable SEO gains. In this course, he shows you exactly how it’s done.


Your Choice: Two Ways 
To Get This Course

There's two ways for you to get "Fractionate Linkbuilding Methodology". The first way is with a one-time investment of $147 $49 and you have lifetime access. The other way is to stream it on IMG (It's like Netflix™ for SEOs). Here's the difference between the two:

LIFETIME ACCESS

$

147


Invest once, own it forever

  • Learn to vet links before you pitch.
  • Avoid common mistakes that drain your link budget.
  • Rewatch anytime you’re reviewing backlinks
  • Includes bonus tools and templates
  • No subscription required.
  • 14 day Money back guaranteed

Best value !   ->

IMG MEMBERSHIP

$

97/month

Stream it to your heart's content

  • Learn to vet links before you pitch.
  • Avoid common mistakes that drain your link budget.
  • Rewatch anytime you’re reviewing backlinks
  • Includes bonus tools and templates
  • Access to 50+ SEO courses
  • One new course every month
  • Access to 160+ SEO tests database
  • Dedicated SEO Community access 
  • Monthly coaching calls
  • Save thousands vs buying courses
  • 14 day Money back guaranteed

14 DAY MONEY BACK GUARANTEE

You have 14 days, two whole weeks to try out this course OR the IMG membership. If by the end of these 14 days you do not feel satisfied with the product, please shoot an email to support and we will refund you promptly. If this isn't going to help you, we don't want your money.

IMG Members Get Access to
50+ Additional courses

Why get just one course while you can get IMG, the Netflix™ for SEOs?
You get instant access to ALL of the courses below with one new course each month.

Google Ads Course
Low Level Link Building Course
Local SEO for Business
Local SEO for Real estate
SEO Web Copy 101
Entity Stack Building
5 Profit Stacks
Advanced AI SEO Masterclass course by Julian Goldie
Jared Codling's Hack Your Agency Super Course
David Freudenberg
Diana Grobelny SEO Process Building course
tom qiao CRO for beginners course
internal linking in modern search engines
UMAR FAIZAN - SP4A
YASH SINGH- LASB
Bill Hartzer - MEDOS_scaled
Shaurya Jain - FLME

SEO Courses Coming Soon...

SEO Sales Blueprint

" A complete No-brainer "

IMG offers a MASSIVE amount of value. The courses alone would cost $1000s. Once you add in the regular Q&A's, the scientific tests and the incredibly helpful and supportive community, the whole package becomes a complete no-brainer! - Geoff Meakin

...And Access To 160+
Exclusive SEO Test Results


IMG is much more than just courses, members also get access to 160+ EXCLUSIVE SEO tests results made

by the IMG testers group FOR IMG. You won't find these anywhere else

YOURS: 160+ Completed SEO tests + Quarterly updates

  • Get access to a vault of 160+ SEO test
  • On-page, off-page, AI Tests & more
  • Peer-reviewed with scientific conditions
  • These tests are ONLY found in IMG
  • New tests added quarterly

" Literally internet marketing gold "

The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing goldIt gives you that edge over other people who do what we do. -Todd Weeks

...And Access to the SEO Group +
Monthly AMA Calls


Don't go at it alone. IMG Members also get access to the tightly knit SEO community & have an invitation to the monthly AMA calls. Any burning question you have will be answered by Kyle Roof or other guest SEO expert.

Access to weekly AMA calls & SEO Community

  • Access to the helpful SEO Community
  • Monthly live AMA calls with Kyle Roof / guest expert
  • Ask anything related to SEO / Agency / Freelancing
  • Access to occasional special events

⭐ ⭐ ⭐ ⭐ ⭐

Praise for IMG

Eric St Cyr 

Registered all my team


Hey IMG, just a short note to let you know that I was so impressed by your content that I have decided to register all the members of my team. In this business fresh knowledge is the key, and there is no better place to find it. Thanks and keep the good work.

Nancy Reagan 

The best I've seen


The content quality is the best I’ve seen from an SEO course. I’ve been taking SEO courses since 2016 and the style is easy going and never over my head. I love the “show me how to do it style”! Great course!!

Rambabu Thapa

Backed by great SEO minds


Being a part of this community has built more confidence to take new projects and charge more to my services.
I am backed by great SEO minds of all time and I can reach out to anyone and everyone is super responsive. Plus I am expanding my understanding of SEO every day.

Ronald Reyes

Given me the competitive edge


I am a freelance SEO and have benefited greatly from the IMG community and training. The knowledge inside some of the courses has helped me give my clients a competitive edge. One of my favorite courses is Kyle Roof's White Hat SEO course, the concept and practical application is something every SEO should have in their arsenal.

Jonathan Kiekbush 

High converting content


Kevin’s Masterclass has changed the way I teach our team how to write forever. He closed a gap we never could: how to make content convert highly, something that is very tricky to teach since some writers “get it” and others don’t.

Devin Schumacher

From 2,310 visits a week to 4,286


The Content Audit Playbook has really helped out my agency, SERP co. We recently used the material from the Content Audit Playbook to clean up and optimize a client's site. In under 6 months we were able to almost double the website's organic traffic, going from 2,310 visits a week to 4,286 visits a week.

Will Mullins 

Better Business than before


I’ve been in SEO for 10 years, so I’d say I'm somewhere between intermediate and advanced levels. The algorithms / science stuff is what I love the most about IMG.
Not only have I become a better SEO, but now I have a better business than before I started!

Eran Biran

Acheived milestones


After 2 months of IMG membership, my knowledge has exponentially grown and I have achieved some great milestones with my clients thanks to the methods I learn on this platform.

Amir Shahzeidi 

Some of the best SEO Courses


Since I'm an SEO Lead, my level is advanced. I love the IMG community. It offers some of the best and most in-depth, advanced, actionable SEO courses that I've found on the internet

Jay Yap 

Less time on rewrites


Most writers just don’t get it, so we normally end up editing or rewriting a lot of what comes in. 

Now we spend way less time on rewrites AND get more engagement. Easily the best content course out there.

Olga Reznikova 

Over 30% in just 60 days


We were excited to have Robbie use Wedding Forward as a working example in The Content Audit Playbook. After implementing the strategy recommendations he covers in the course, we were able to grow organic traffic by over 30% in just 60 days. Fast forward a year, and WF has gone from 55,944 organic visits to over 100,000 organic visits a month!

Todd Weeks

Gives you the edge


The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold


It gives you that edge over other people who do what we do.

Raoul Wruck 

Wasn't aware how easy Google is


Kyle's teachings totally changed how I approach onpage SEO. I already knew that Google is an algorithm, but I wasn't fully aware how easy it is to beat.

I really like the teaching style and content quality.

Ryan Mendenhall 

Phenomenal results


Our agency has added many of his processes into our bag of tricks and we're getting some phenomenal results for our clients.

I wholeheartedly recommend that every SEO learn all Robbie is willing to teach. Not doing so will put your ranking and traffic potential in serious danger."

Terry Power

The place you need to be


This is the place you need to be if you want to know what's working in SEO. The people in this community believe in testing and sharing what they found, positive or negative. Additionally, being a member of IMG has allowed me to focus my testing better to understand the variables involved in testing.

Rohin Dua

from 2.200 to 14,000 in 90 days


We took our client's phone repair website from 2.200 to 14,000 monthly organic visitors in just 3 months using the processes taught in the Quick Wins Playbook.

Mads Singers

Much better conversions


I literally got it for every writer working for us… and the outputs have seen significant improvement. 


Both in the quality of the content in terms of being useful, and it’s also much better converting because it’s written in a different way.

Ryan Olestro 

10x'ed organic traffic in 12 months


We were hired by a client in a highly competitive industry (insurance) to develop a content strategy that would increase organic search traffic. 


Using Robbie Richard's SEO Playbook, we 10x'ed organic traffic to the site in our first year.

Frances Gardner 

An Amazing group of people


For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself


Many times over in fact with the higher conversions coming from recently rewritten articles.

Jim Dillon

Higher conversions


For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself


Many times over in fact with the higher conversions coming from recently rewritten articles.

Jacob Bozart 

Ranking for competitive keywords


Robbie’s Content Audit process in particular has helped move our blogs into the top 5 spots on Google on some of the most competitive and targeted keywords for our business.

Gareth Daine 

The most actionable SEO course


This year, I've taken about 5 or 6 different courses, including TASS, GotchSEO Academy, The Lab, CRO Academy Pro, and Robbie's course.

All amazing courses, and Robbie's course is certainly one of the most in-depth (and actionable) training programs I’ve gone throug

Kyle Arnold

No plans on leaving


I like IMG because of the no BS approach. There is SO much content to get through and being able to be around other high level SEO's who are actively testing, learning, and sharing new ideas is awesome.

This community has definitely made me a better SEO, to always keep me curious and wanting to learn. Definitely happy to be part of it and have no plans on leaving.

Pui Teng

One of the best decisions


Joining IMG is one of the best decisions for my businessI've already implemented some of the strategies for our sites and started to see some great results. IMG is truly a game-changer and I would definitely recommend it!

Here's Everything You Get With IMG


It's Simply put the best value in SEO. You not only get access to the course you want, but also 50 more. 
You'll also join the SEO community & invitation to take part in the monthly AMA calls. Lastly you'll also get access to the jealously guarded SEO tests vault. Join IMG now!

Unlimited Courses

With 50+ SEO courses & counting, it's like Netflix for SEOs

Monthly AMA call

Monthly SEO mastermind with Kyle Roof / Guest expert  & replay vault access

SEO Community

Access to a helpful, tight knit community of SEOs ready to help each other

SEO Tests vault

Access to the 160+ exclusive SEO tests vault + new quarterly tests

Access this course & 50+ SEO courses for $97/month

Which One Should You Get?

There's two ways for you to get "Fractionate Linkbuilding Methodology". The first way is with a one-time investment of $147 $49 and you have lifetime access. The other way is to stream it on IMG (It's like Netflix™ for SEOs). Here's the difference between the two:

LIFETIME ACCESS

$

147


Invest once, own it forever

  • Learn to vet links before you pitch.
  • Avoid common mistakes that drain your link budget.
  • Rewatch anytime you’re reviewing backlinks
  • Includes bonus tools and templates
  • No subscription required.
  • 14 day Money back guaranteed

IMG MEMBERSHIP

$

97/month

Stream it to your heart's content

  • Learn to vet links before you pitch.
  • Avoid common mistakes that drain your link budget.
  • Rewatch anytime you’re reviewing backlinks
  • Includes bonus tools and templates
  • Access to 50+ SEO courses
  • One new course every month
  • Access to 160+ SEO tests database
  • Dedicated SEO Community access 
  • Monthly coaching calls
  • Save thousands vs buying courses
  • 14 day Money back guaranteed
>