Your AI SEO stack is scattered. It’s time to…
Run Your Whole Agency Through One AI Stack
FINALLY! A course that shows you how to build one CLI-first AI operating system, where your SEO knowledge, client goals, working rules, and direct site access all live together, so your agents can actually get the work done.
One time investment of $399 $299 Launch Special-Ends September 1st! Lifetime Access
Access this & 50+ SEO Courses for $97/mo
Marc has worked for / you've seen him in...
Winning With AI SEO Starts With
One Connected System
What actually drives results isn't which AI tool you're using this week. It's whether your agents can act on real client data, on your working rules, on your team's accumulated knowledge, all from one place.
Most agencies are already "doing AI."
A chat thread for content ideas.
A script someone wrote once for keyword research.
A desktop app that changes its rules every update.
It feels like progress. It creates activity. But none of it lives anywhere permanent, and none of it scales past the one person who built it.
That's the problem with piecemeal AI: every new client means rebuilding the same workflow from scratch, and every skill your agency develops disappears the moment that person is out sick or leaves.
A real AI operating system no longer treats each tool as an isolated skill; it confirms that your agency's knowledge, judgment, and access are reusable assets your whole team can run on.
• Consistent delivery: every client gets the same quality process, not whoever happens to be free that week
• Faster margins: audits that took 5 to 8 hours of senior time become a 30-minute review
• Real scale: new team members plug into the system instead of shadowing you for months
• Actual ownership: the knowledge lives in a shared system, not trapped in one person's head
The agencies winning today aren't just using more AI tools, they're running one connected AI system their whole team can operate.
Marc Moeller shows you how to build that exact system, the same CLI-first AI stack his own agency runs on real client work today.
Here's what it's all about...
A STEP-BY-STEP SYSTEM FOR ACTUALLY
RUNNING YOUR AGENCY THROUGH AI
This course takes you from installing your first CLI coding agent all the way to running fully automated technical SEO audits: pulling 200,000 rows of Search Console data, updating client WordPress sites over SSH with no manual login, and self-hosting Marc's own open-source audit tool for your agency.
Climby AI SEO: The open-source AI-powered super tool for content and tech audits.
Inside Mission Control: Marc gives you a deep dive on setting up multi-agent workspaces.
The Agency Brain: Learn how to build a knowledge base to help AI agents function effectively within your agency
Module 1: Welcome
Module 2: Your AI Workbench
Module 3: Mission Control
Module 4: Your Infrastructure
Module 5: Client Data and Implementation
Module 6: The Agency Brain
Module 7: The Super Tool, Climby AI SEO
Module 8: What It Costs
Module 9: Decision Frameworks
Module 10: Troubleshooting
One time investment of $399 $299 Launch Special-Ends September 1st!. Lifetime Access
Access this & 50+ SEO Courses for $97/mo
Who is this for?
The Technical SEO
In-house or freelance, comfortable with a terminal, or ready to be.
You're here for the automated technical audits and Search-Console-at-scale workflows, and you'll apply them across your whole site portfolio
Agency Operator
You run or work inside an SEO agency billing real clients. You already use AI chat daily and you're willing to get a little technical to get real leverage instead of paying for another stack of subscriptions.
Modules 2 and 3 give you a workbench your competitors don't have; Module 5 turns it into billable client work; Modules 6 and 7 turn your personal workflow into a system your whole agency can run.
The Builder
You want to go past workflows into owning your own software. You'll graduate through the skills system into self-hosting and extending the open-source Climby tool on your own server.
About Marc Moeller
Marc Moeller is an SEO and AI automation expert with 11 years of SEO agency experience and over $100 million generated in client revenue across SaaS, local, and ecommerce SEO.
He's a speaker and workshop host at the Shenzhen SEO Conference (2025 and 2026) and runs his own AI-first SEO agency, Ecom Experts. He's also appeared on The Switch Podcast to talk AI SEO, and is an awarded SEO Tester inside the Internet Marketing Gold community.
Marc built and open-sourced Climby AI SEO, the same audit tool this course teaches you to run and self-host for your own agency, after getting fed up with juggling a different tool for every task: one for Google Maps tracking, one for AI-rankings, another for content audits, a script for keyword cannibalization.
Marc believes in the power of education to change the trajectory of someone's work and life, which is exactly why this course hands you the same stack his agency runs on today, not a simplified version of it.
Your Choice: Two Ways
To Get This Course
There's two ways for you to get this course. The first way is with a one-time investment and you have lifetime access. The other way is to stream it on IMG (It's like Netflix™ for SEOs). Here's the difference between the two:
LIFETIME ACCESS
$
399 299
$299 Launch Special-Ends September 1st!
Best value ! ->
IMG MEMBERSHIP
$
97/month
Stream it to your heart's content
14 DAY MONEY BACK GUARANTEE
You have 14 days, two whole weeks to try out this course OR the IMG membership. If by the end of these 14 days you do not feel satisfied with the product, please shoot an email to support and we will refund you promptly. If this isn't going to help you, we don't want your money.
IMG Members Get Access to
50+ Additional courses
Why get just one course while you can get IMG, the Netflix™ for SEOs?
You get instant access to ALL of the courses below with one new course each month.
SEO Courses Coming Soon...
" A complete No-brainer "
IMG offers a MASSIVE amount of value. The courses alone would cost $1000s. Once you add in the regular Q&A's, the scientific tests and the incredibly helpful and supportive community, the whole package becomes a complete no-brainer! - Geoff Meakin
...And Access To 160+
Exclusive SEO Test Results
IMG is much more than just courses, members also get access to 160+ EXCLUSIVE SEO tests results made
by the IMG testers group FOR IMG. You won't find these anywhere else
YOURS: 160+ Completed SEO tests + Quarterly updates
" Literally internet marketing gold "
The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold. It gives you that edge over other people who do what we do. -Todd Weeks
Praise for IMG
Eric St Cyr
Registered all my team
Hey IMG, just a short note to let you know that I was so impressed by your content that I have decided to register all the members of my team. In this business fresh knowledge is the key, and there is no better place to find it. Thanks and keep the good work.
Nancy Reagan
The best I've seen
The content quality is the best I’ve seen from an SEO course. I’ve been taking SEO courses since 2016 and the style is easy going and never over my head. I love the “show me how to do it style”! Great course!!
Rambabu Thapa
Backed by great SEO minds
Being a part of this community has built more confidence to take new projects and charge more to my services.
I am backed by great SEO minds of all time and I can reach out to anyone and everyone is super responsive. Plus I am expanding my understanding of SEO every day.
Ronald Reyes
Given me the competitive edge
I am a freelance SEO and have benefited greatly from the IMG community and training. The knowledge inside some of the courses has helped me give my clients a competitive edge. One of my favorite courses is Kyle Roof's White Hat SEO course, the concept and practical application is something every SEO should have in their arsenal.
Jonathan Kiekbush
High converting content
Kevin’s Masterclass has changed the way I teach our team how to write forever. He closed a gap we never could: how to make content convert highly, something that is very tricky to teach since some writers “get it” and others don’t.
Devin Schumacher
From 2,310 visits a week to 4,286
The Content Audit Playbook has really helped out my agency, SERP co. We recently used the material from the Content Audit Playbook to clean up and optimize a client's site. In under 6 months we were able to almost double the website's organic traffic, going from 2,310 visits a week to 4,286 visits a week.
Will Mullins
Better Business than before
I’ve been in SEO for 10 years, so I’d say I'm somewhere between intermediate and advanced levels. The algorithms / science stuff is what I love the most about IMG.
Not only have I become a better SEO, but now I have a better business than before I started!
Eran Biran
Acheived milestones
After 2 months of IMG membership, my knowledge has exponentially grown and I have achieved some great milestones with my clients thanks to the methods I learn on this platform.
Amir Shahzeidi
Some of the best SEO Courses
Since I'm an SEO Lead, my level is advanced. I love the IMG community. It offers some of the best and most in-depth, advanced, actionable SEO courses that I've found on the internet.
Jay Yap
Less time on rewrites
Most writers just don’t get it, so we normally end up editing or rewriting a lot of what comes in.
Now we spend way less time on rewrites AND get more engagement. Easily the best content course out there.
Olga Reznikova
Over 30% in just 60 days
We were excited to have Robbie use Wedding Forward as a working example in The Content Audit Playbook. After implementing the strategy recommendations he covers in the course, we were able to grow organic traffic by over 30% in just 60 days. Fast forward a year, and WF has gone from 55,944 organic visits to over 100,000 organic visits a month!
Todd Weeks
Gives you the edge
The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold.
It gives you that edge over other people who do what we do.
Raoul Wruck
Wasn't aware how easy Google is
Kyle's teachings totally changed how I approach onpage SEO. I already knew that Google is an algorithm, but I wasn't fully aware how easy it is to beat.
I really like the teaching style and content quality.
Ryan Mendenhall
Phenomenal results
Our agency has added many of his processes into our bag of tricks and we're getting some phenomenal results for our clients.
I wholeheartedly recommend that every SEO learn all Robbie is willing to teach. Not doing so will put your ranking and traffic potential in serious danger."
Terry Power
The place you need to be
This is the place you need to be if you want to know what's working in SEO. The people in this community believe in testing and sharing what they found, positive or negative. Additionally, being a member of IMG has allowed me to focus my testing better to understand the variables involved in testing.
Rohin Dua
from 2.200 to 14,000 in 90 days
We took our client's phone repair website from 2.200 to 14,000 monthly organic visitors in just 3 months using the processes taught in the Quick Wins Playbook.
Mads Singers
Much better conversions
I literally got it for every writer working for us… and the outputs have seen significant improvement.
Both in the quality of the content in terms of being useful, and it’s also much better converting because it’s written in a different way.
Ryan Olestro
10x'ed organic traffic in 12 months
We were hired by a client in a highly competitive industry (insurance) to develop a content strategy that would increase organic search traffic.
Using Robbie Richard's SEO Playbook, we 10x'ed organic traffic to the site in our first year.
Frances Gardner
An Amazing group of people
For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
Jim Dillon
Higher conversions
For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
Jacob Bozart
Ranking for competitive keywords
Robbie’s Content Audit process in particular has helped move our blogs into the top 5 spots on Google on some of the most competitive and targeted keywords for our business.
Gareth Daine
The most actionable SEO course
This year, I've taken about 5 or 6 different courses, including TASS, GotchSEO Academy, The Lab, CRO Academy Pro, and Robbie's course.
All amazing courses, and Robbie's course is certainly one of the most in-depth (and actionable) training programs I’ve gone throug
Kyle Arnold
No plans on leaving
I like IMG because of the no BS approach. There is SO much content to get through and being able to be around other high level SEO's who are actively testing, learning, and sharing new ideas is awesome.
This community has definitely made me a better SEO, to always keep me curious and wanting to learn. Definitely happy to be part of it and have no plans on leaving.
Pui Teng
One of the best decisions
Joining IMG is one of the best decisions for my business. I've already implemented some of the strategies for our sites and started to see some great results. IMG is truly a game-changer and I would definitely recommend it!
Here's Everything You Get With IMG
It's Simply put the best value in SEO. You not only get access to the course you want, but also 50 more.
You'll also join the SEO community & invitation to take part in the monthly AMA calls. Lastly you'll also get access to the jealously guarded SEO tests vault. Join IMG now!
Unlimited Courses
With 50+ SEO courses & counting, it's like Netflix for SEOs
SEO Community
Access to a helpful, tight knit community of SEOs ready to help each other
SEO Tests vault
Access to the 160+ exclusive SEO tests vault + new quarterly tests
Access this course & 50+ SEO courses for $97/month
Your Choice: Two Ways
To Get This Course
There's two ways for you to get this course. The first way is with a one-time investment and you have lifetime access. The other way is to stream it on IMG (It's like Netflix™ for SEOs). Here's the difference between the two:
LIFETIME ACCESS
$
399 299
$299 Launch Special-Ends September 1st!
Best value ! ->
IMG MEMBERSHIP
$
97/month
Stream it to your heart's content
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