Take your website's profitability to new heights by mastering the conversion rate fundamentals in...
CRO For Beginners:
More Profit. Same Traffic.
Inside: Tom Qiao teaches you his proven CRO framework to maximize revenue from your current website visitors!
One time investment of $250, Lifetime access
Access this & 50+ SEO courses for $97/month
💰Stop Leaving Money on the Table!
Most SEOs and website owners chase traffic to increase their conversion rates thinking, "If we get more traffic, we'll get more conversions." Unfortunately, this is a flawed approach. Why?
Because they're trying to solve the WRONG problem. When you already have traffic coming to your website, but your sales are low, you have a conversion problem, not a traffic problem.
Any business trying to make a profit knows it's cheaper to retain and resell your current customers vs. acquiring new ones. Still, too many people get caught up in the "traffic game".
It's time to flip the script and start maximizing the conversion potential of the traffic already visiting your site. And this course shows you exactly how to do that!
Tom Qiao takes you deep inside his CRO framework, teaching you the fundamentals of the intersection between UI/UX, Analytics, Sales Copy, and Consumer Psychology. He shows you step-by-step how to tie it all together for a winning conversion strategy.
Here's what you'll learn..
Learn how to Master the 80/20 of
Conversion Rate Optimization
Tom teaches you how to set up your conversion optimization strategy right the first time around. Even if you have a CRO strategy in place, following Tom's methodology will help uncover gaps in your current process and give you the roadmap for higher conversion rates.
After completing this course, you'll have the knowledge to make data-backed decisions about the most lucrative conversion actions on your website. And when you focus on the 20% of conversion actions that drive 80% of your business, get ready to watch your profits skyrocket!
Here's a sneak peak at what's inside...
Learn the fundamental components of Conversion Rate Optimization
The Full CRO Process
Understanding the difference between SEO and CRO
Applications for both business owners and agencies
CRO as part of the marketing funnel
Factors that influence CRO
How to track important CRO metrics
Setting up A/B testing
Interpreting A/B test results
How to choose the right pages for testing
Here's everything inside the course:
1.1 Course Introduction
1.2 CRO for Business Owners
1.3 CRO for Agencies
1.4 SEO vs. CRO
2.1 What is CRO
2.2 The CRO Process
2.3 CRO and The Marketing Funnel
2.4 CRO Metrics
2.5 CRO Factors
3.1 How to Install VWO
3.2 How to Install Microsoft Clarity
3.3 What is AB Testing
3.4 Setting Up Your First AB Test
3.5 Interpreting AB Test Results
3.6 Using VWO Visual Editor
3.7 Editing HTML in VWO Visual Editor
3.8 Setting Up Metrics in VWO
3.9 Combining Multiple Pages Into One AB Test
3.10 Previewing and Launching Your AB Test
3.11 Monitoring and When to End Your AB Test
3.12 Choosing Test Pages
3.13 Generating Test Ideas
3.14 Generating Test Ideas from Competitors
3.15 Using Heatmaps in Microsoft Clarity
3.16 Using Session Recordings in Microsoft Clarity
4.1 Case Study: AMZWatcher
4.2 Case Study: WorkWear Gurus
4.3 Case Study: High Voltage SEO
4.4 Bonus Offer
Stop focusing all of your efforts on SEO and the "traffic game" and start converting the visitors you already have!
One time investment of $250, Lifetime access
Access this & 50+ SEO courses for $97/month
Meet Tom Qiao, Your Guide to Mastering Conversion Rate Optimization
Tom Qiao is the founder and owner of Convert Better, a leading CRO agency dedicated to helping clients increase their profits without needing additional traffic.
With over five years of hands-on experience in building high-converting websites, Tom has a proven track record of turning clicks into customers.
Before launching Convert Better, Tom was the lead SEO for a prominent Canadian digital marketing agency, where he honed his skills in driving traffic and enhancing the user experience.
Prior to his journey into digital marketing, Tom was a financial analyst at CPP Investments, the largest pension plan in Canada. Tom’s unique background in finance and digital marketing gives him a distinctive edge in understanding both the technical and business aspects of CRO, which he incorporates into the foundation of his CRO strategies.
Leverage the 80/20 of your most lucrative conversion actions to grow your profits
Convert more users that are already visiting your site
Analyze A/B testing to increase conversion rates
Use heatmaps to make data-driven conversion optimizations
Your Choice: Two Ways
To Get This Course
There's two ways for you to get "CRO For Beginners: More Profit. Same Traffic." The first way is with a one-time investment of $250 and you have lifetime access. The other way is to stream it on IMG (It's like Netflix™ for SEOs). Here's the difference between the two:
LIFETIME ACCESS
$
250
Invest once, own it forever
Best value ! ->
IMG MEMBERSHIP
$
97/month
Stream it to your heart's content
14 DAY MONEY BACK GUARANTEE
You have 14 days, two whole weeks to try out this course OR the IMG membership. If by the end of these 14 days you do not feel satisfied with the product, please shoot an email to support and we will refund you promptly. If this isn't going to help you, we don't want your money.
IMG Members Get Access to
50+ Additional courses
Why get just one course while you can get IMG, the Netflix™ for SEOs?
You get instant access to ALL of the courses below with one new course each month.
SEO Courses Coming Soon...
" A complete No-brainer "
IMG offers a MASSIVE amount of value. The courses alone would cost $1000s. Once you add in the regular Q&A's, the scientific tests and the incredibly helpful and supportive community, the whole package becomes a complete no-brainer! - Geoff Meakin
...And Access To 160+
Exclusive SEO Test Results
IMG is much more than just courses, members also get access to 160+ EXCLUSIVE SEO tests results made
by the IMG testers group FOR IMG. You won't find these anywhere else
YOURS: 160+ Completed SEO tests + Quarterly updates
" Literally internet marketing gold "
The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold. It gives you that edge over other people who do what we do. -Todd Weeks
Don't go at it alone. IMG Members also get access to the tightly knit SEO community & have an invitation to the weekly AMA calls. Any burning question you have will be answered by Kyle Roof or other guest SEO expert.
Access to weekly AMA calls & SEO Community
Praise for IMG
Eric St Cyr
Registered all my team
Hey IMG, just a short note to let you know that I was so impressed by your content that I have decided to register all the members of my team. In this business fresh knowledge is the key, and there is no better place to find it. Thanks and keep the good work.
Nancy Reagan
The best I've seen
The content quality is the best I’ve seen from an SEO course. I’ve been taking SEO courses since 2016 and the style is easy going and never over my head. I love the “show me how to do it style”! Great course!!
Rambabu Thapa
Backed by great SEO minds
Being a part of this community has built more confidence to take new projects and charge more to my services.
I am backed by great SEO minds of all time and I can reach out to anyone and everyone is super responsive. Plus I am expanding my understanding of SEO every day.
Ronald Reyes
Given me the competitive edge
I am a freelance SEO and have benefited greatly from the IMG community and training. The knowledge inside some of the courses has helped me give my clients a competitive edge. One of my favorite courses is Kyle Roof's White Hat SEO course, the concept and practical application is something every SEO should have in their arsenal.
Jonathan Kiekbush
High converting content
Kevin’s Masterclass has changed the way I teach our team how to write forever. He closed a gap we never could: how to make content convert highly, something that is very tricky to teach since some writers “get it” and others don’t.
Devin Schumacher
From 2,310 visits a week to 4,286
The Content Audit Playbook has really helped out my agency, SERP co. We recently used the material from the Content Audit Playbook to clean up and optimize a client's site. In under 6 months we were able to almost double the website's organic traffic, going from 2,310 visits a week to 4,286 visits a week.
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Better Business than before
I’ve been in SEO for 10 years, so I’d say I'm somewhere between intermediate and advanced levels. The algorithms / science stuff is what I love the most about IMG.
Not only have I become a better SEO, but now I have a better business than before I started!
Eran Biran
Acheived milestones
After 2 months of IMG membership, my knowledge has exponentially grown and I have achieved some great milestones with my clients thanks to the methods I learn on this platform.
Amir Shahzeidi
Some of the best SEO Courses
Since I'm an SEO Lead, my level is advanced. I love the IMG community. It offers some of the best and most in-depth, advanced, actionable SEO courses that I've found on the internet.
Jay Yap
Less time on rewrites
Most writers just don’t get it, so we normally end up editing or rewriting a lot of what comes in.
Now we spend way less time on rewrites AND get more engagement. Easily the best content course out there.
Olga Reznikova
Over 30% in just 60 days
We were excited to have Robbie use Wedding Forward as a working example in The Content Audit Playbook. After implementing the strategy recommendations he covers in the course, we were able to grow organic traffic by over 30% in just 60 days. Fast forward a year, and WF has gone from 55,944 organic visits to over 100,000 organic visits a month!
Todd Weeks
Gives you the edge
The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold.
It gives you that edge over other people who do what we do.
Raoul Wruck
Wasn't aware how easy Google is
Kyle's teachings totally changed how I approach onpage SEO. I already knew that Google is an algorithm, but I wasn't fully aware how easy it is to beat.
I really like the teaching style and content quality.
Ryan Mendenhall
Phenomenal results
Our agency has added many of his processes into our bag of tricks and we're getting some phenomenal results for our clients.
I wholeheartedly recommend that every SEO learn all Robbie is willing to teach. Not doing so will put your ranking and traffic potential in serious danger."
Terry Power
The place you need to be
This is the place you need to be if you want to know what's working in SEO. The people in this community believe in testing and sharing what they found, positive or negative. Additionally, being a member of IMG has allowed me to focus my testing better to understand the variables involved in testing.
Rohin Dua
from 2.200 to 14,000 in 90 days
We took our client's phone repair website from 2.200 to 14,000 monthly organic visitors in just 3 months using the processes taught in the Quick Wins Playbook.
Mads Singers
Much better conversions
I literally got it for every writer working for us… and the outputs have seen significant improvement.
Both in the quality of the content in terms of being useful, and it’s also much better converting because it’s written in a different way.
Ryan Olestro
10x'ed organic traffic in 12 months
We were hired by a client in a highly competitive industry (insurance) to develop a content strategy that would increase organic search traffic.
Using Robbie Richard's SEO Playbook, we 10x'ed organic traffic to the site in our first year.
Frances Gardner
An Amazing group of people
For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
Jim Dillon
Higher conversions
For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself.
Many times over in fact with the higher conversions coming from recently rewritten articles.
Jacob Bozart
Ranking for competitive keywords
Robbie’s Content Audit process in particular has helped move our blogs into the top 5 spots on Google on some of the most competitive and targeted keywords for our business.
Gareth Daine
The most actionable SEO course
This year, I've taken about 5 or 6 different courses, including TASS, GotchSEO Academy, The Lab, CRO Academy Pro, and Robbie's course.
All amazing courses, and Robbie's course is certainly one of the most in-depth (and actionable) training programs I’ve gone throug
Kyle Arnold
No plans on leaving
I like IMG because of the no BS approach. There is SO much content to get through and being able to be around other high level SEO's who are actively testing, learning, and sharing new ideas is awesome.
This community has definitely made me a better SEO, to always keep me curious and wanting to learn. Definitely happy to be part of it and have no plans on leaving.
Pui Teng
One of the best decisions
Joining IMG is one of the best decisions for my business. I've already implemented some of the strategies for our sites and started to see some great results. IMG is truly a game-changer and I would definitely recommend it!
Here's Everything You Get With IMG
It's Simply put the best value in SEO. You not only get access to the course you want, but also 50 more.
You'll also join the SEO community & invitation to take part in the weekly AMA calls. Lastly you'll also get access to the jealously guarded SEO tests vault. Join IMG now!
Unlimited Courses
With 50+ SEO courses & counting, it's like Netflix for SEOs
Weekly AMA call
Weekly SEO mastermind with Kyle Roof / Guest expert & replay vault access
SEO Community
Access to a helpful, tight knit community of SEOs ready to help each other
SEO Tests vault
Access to the 160+ exclusive SEO tests vault + new quarterly tests
Access this course & 50+ SEO courses for $97/month
Which One Should You Get?
If you are sure you only need one course to unlock your site's traffic, go for lifetime access. If however you need more personal help, and have multiple areas your site could benefit from (Copywriting, link-building, & more) IMG might be what you need. Select below:
LIFETIME ACCESS
$
197
Invest once, own it forever
IMG MEMBERSHIP
$
97/month
Stream it to your heart's content
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