No link-building, no authority, no problem. Get more traffic with...

Topical Maps Unlocked

Whether you are starting from scratch or not, you can get massive amounts of traffic with a topical map. No link-building required. 

Access this & 50+ SEO courses for $97/month

One time investment of $397, Lifetime access

You've seen Yoyao in...

? A SAFE Way to MASSIVE Traffic


When it comes to SEO, there’s only one word that matters: TRUST Everything SEOs do is all about signaling to Google that your site is trustworthy.

Some do this by building backlinks. They work well, but they are also risky. They can turn sour as time goes on, or worse a blogger “forgot” that deal they had with you and removes the link. Lose the link, lose your borrowed authority.


Want a safer strategy to grow traffic? 

Becoming a topical authority in your niche is the safest strategy to build your site. Just like regular people, Google doesn't want to spend too many resources on figuring out new websites, it much rather default on X, Y & Z site that it can default to as a trusted authority.

Works well too, see for yourself:

All of this is without backlinks. Content only. How? by becoming the topical authority in your niche. All you need to start dominating search is a topical map, an effective & safe strategy to earn Google's trust and be rewarded with massive amounts of traffic for doing so.

  • Proven Strategy for new and old sites alike
  • Increases Traffic & Sales
  • No link-building required
  • Guaranteed 14 days

Topical Authority Made Simple

Imagine: Publishing an article and ranking virtually instantly. It's not a dream. It's what happens when your site hits authority mode. Topical Maps unlocked makes this simple in a step-by-step manner. Here's what's covered

🔥Avoid Silo Hoping

🔥Mastering Link Juice Flow

🔥Flat VS Hierarchical URL

Keyword Research

If you want to dominate a niche, you need to know what to look for. Topical Maps unlocked makes Keyword Research easy by keeping things simple. 

Interlinking

On-page is important but what signals to Google that you are an authority on a topic is interlinking of content. Follow along with a simple interlinking plan that works.


Topical Map

Once you have the keywords, where do they fit on your site? Follow along with the course to create a rich, easy-to-read topical map for your site.

Content Plan

Keywords on a spreadsheet won't bring you the traffic you desire. Topical Maps unlocked shows you how to create an actionable plan from your keyword research. You'll finally know exactly what to do at every turn.

Here's more of what's inside...

Module 1. Course overview

1 Welcome to Topical Maps Unlocked!
2 How to Join the Private Group
3 Overview of the Tools We Will Use
4 New Site vs Existing Site Approaches

Module 2. Intro to Topical Authority

5 What Is Topical Authority and Why is It Important for SEO?
6 What is the Topical Authority Approach?

Module 3. Intro to Topical Maps

7 What is a Topical Map?
8 How to Read a Topical Map
9 How Topical Maps Influence Site Architecture, Internal Links, and Anchor Text
10 Examples of Sites With Good Topical Maps and Authority

Module 4. Research the niche and competitors

11 Choosing a Niche and Starting Point
12 Breaking Down the Niche With the Template
13 Competitor Research and Analysis Using the Tool

Module 5. Keyword research, analysis and clustering

14 What Keyword Research Tools to Use
15 Researching and Gathering Keywords
16 Analyzing and Filtering Keywords
17 Clustering Keywords

Module 6. Building structured topical maps

18 Intro to Topical Hierarchy and Site Architecture
19 Creating the Topical Map and Hierarchy
20 Creating the Mind Map From the Spreadsheet
21 Creating the Site Architecture in WordPress

Module 6. Building structured topical maps

18 Intro to Topical Hierarchy and Site Architecture
19 Creating the Topical Map and Hierarchy
20 Creating the Mind Map From the Spreadsheet
21 Creating the Site Architecture in WordPress

Module 7. From Topical Map to Content Plan

22 Turning a Topical Map Into a Content Plan
23 Where to Start Writing Content
24 Do Content Quality and Relevance Matter?

Module 8. Topical Map and Internal Linking strategy

25 Internal Linking With a Topical Map
26 Managing Your Anchor Text

Module 9. Maintaining the Topical Map and Content Plan

27 Keeping the Topical Map and Content Plan Up to Date
28 Tracking and Measuring Results

Module 10. Using Topical Maps with existing sites

29 Creating a Topical Map for an Existing Site
30 Cannibalization, Pruning, and Updating Content

Module 11. From theory to practice

31 Putting It All Together
32 Class Project (Full Version) - Topical Map Example
33 Class Project (Edited Version) - Topical Map Example

Module 12. Bonus tools

34 Bonus SERP Similarity Tool


Access this & 50+ SEO courses for $97/month

One time investment of $397, Lifetime access

Everything Your Need

To Dominate Google

Topical Maps unlocked comes with the information and spreadsheets you need to dominate Google. As a highly actionable course, you can even create your own while watching

Finally, exactly how to achieve topical authority for old and new sites

✅ What is a Topical Map is and why you need one

✅ Optimize Site Architecture, Internal Links, & Anchor Text

✅ Explore winning examples of excellent Topical Maps & Authority

✅ Outsmart competitors with in-depth research & analysis


✅ New site / old site? How to approach both

✅ Create a Site Architecture that is irresistible to Google

✅ Turn your Topical Map into a winning Content Plan

✅& More! Comes with fill-in-the blanks spreadsheet

Meet Yoyao, The Topical Maps Guy

Yoyao has been around the SEO block for around 7 years and has helped numerous businesses and website owners achieve top rankings and high traffic. In fact, a number of small to medium-sized SEO agencies come to him looking for a great topical map to accelerate their client’s content strategies.

Yoyao loves to help others grow and succeed. He started the free weekly Niche Surfer newsletter two years ago to help thousands stay up to date on the latest SEO and niche site tips, news, and guides.


Praise For Topical Maps

Alton Alex

Easily Worth $500+


I got this course yesterday and I'm watching right now... Easily worth $500+ I'll do a full summary of my initial impressions soon...

Paul Pavlos

Highly Recommended


It has everything you need to create topical maps for your website. Something you'll definitely need in 2023 to build Topical Authority. Highly recommended ?

Dimitri E.

One of the best courses


Love this Course. One of the best Courses I purchased. For a long time I was looking for the answer of my "How to deal with Topical Authority" question - and the course answered it in a few hours. Highly Recommend!

Carl F.

Excellent Course


Excellent course, Yoyao! I think you've done an amazing job at teaching the concept. And finally someone explained how to de-optimize pages properly in a course without making it too complex

Rafael C.

Absolutely Amazing


Your course was absolutely amazing. I'm incredibly grateful for all the knowledge and insights you provided. Thank you for sharing your expertise with us and for all the hard work you put into creating such a great course. I really appreciate it.

Chadwick G.

Insane Value


Finished the course and i have to say the value provided is insane, especially for that price.


 Great stuff!

Your Choice: Two Ways 
To Get This Course

There's two ways for you to get "Topical Maps Unlocked". The first way is with a one-time investment of $397 and you have lifetime access. The other way is to stream it on IMG (It's like Netflix™ for SEOs). Here's the difference between the two:

LIFETIME ACCESS

$

397


Invest once, own it forever

  • Lifetime access to the course
  • 32 easy-to follow lessons
  • Downloadable Spreadsheets
  • 14 day Money back guaranteed

Best value !   ->

IMG MEMBERSHIP

$

97/month

Stream it to your heart's content

  • Streaming access to the course
  • 32 easy-to follow lessons
  • Downloadable Spreadsheets
  • Access to 54+ SEO courses
  • One new course every month
  • Access to 160+ SEO tests database
  • Dedicated SEO Community access 
  • Weekly coaching calls
  • Save thousands vs buying courses
  • 14 day Money back guaranteed

14 DAY MONEY BACK GUARANTEE

You have 14 days, two whole weeks to try out this course OR the IMG membership. If by the end of these 14 days you do not feel satisfied with the product, please shoot an email to support and we will refund you promptly. If this isn't going to help you, we don't want your money.

IMG Members Get Access to
50+ Additional courses

Why get just one course while you can get IMG, the Netflix™ for SEOs?
You get instant access to ALL of the courses below with one new course each month.

Google Ads Course
Low Level Link Building Course
Content Audit Playbook
Local SEO for Business
Local SEO for Real estate
SEO Web Copy 101
SEO Campaign Process
Entity Stack Building
5 Profit Stacks
Advance Google Sheets Tips & Tricks For SEO
Advanced AI SEO Masterclass course by Julian Goldie
David Freudenberg
Diana Grobelny SEO Process Building course
tom qiao CRO for beginners course
Jared Codling's Hack Your Agency Super Course
internal linking in modern search engines

SEO Courses Coming Soon...

" A complete No-brainer "

IMG offers a MASSIVE amount of value. The courses alone would cost $1000s. Once you add in the regular Q&A's, the scientific tests and the incredibly helpful and supportive community, the whole package becomes a complete no-brainer! - Geoff Meakin

...And Access To 160+
Exclusive SEO Test Results


IMG is much more than just courses, members also get access to 160+ EXCLUSIVE SEO tests results made

by the IMG testers group FOR IMG. You won't find these anywhere else

YOURS: 160+ Completed SEO tests + Quarterly updates

  • Get access to a vault of 160+ SEO test
  • On-page, off-page, AI Tests & more
  • Peer-reviewed with scientific conditions
  • These tests are ONLY found in IMG
  • New tests added quarterly

" Literally internet marketing gold "

The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing goldIt gives you that edge over other people who do what we do. -Todd Weeks

...And Access to the SEO Group +
Weekly AMA Calls


Don't go at it alone. IMG Members also get access to the tightly knit SEO community & have an invitation to the weekly AMA calls. Any burning question you have will be answered by Kyle Roof or other guest SEO expert.

Access to weekly AMA calls & SEO Community

  • Access to the helpful SEO Community
  • Weekly live AMA calls with Kyle Roof / guest expert
  • Ask anything related to SEO / Agency / Freelancing
  • Access to occasional special events

Here's Everything You Get With IMG


It's Simply put the best value in SEO. You not only get access to the course you want, but also 50 more. 
You'll also join the SEO community & invitation to take part in the weekly AMA calls. Lastly you'll also get access to the jealously guarded SEO tests vault. Join IMG now!

Unlimited Courses

With 50+ SEO courses & counting, it's like Netflix for SEOs

Weekly AMA call

Weekly SEO mastermind with Kyle Roof / Guest expert  & replay vault access

SEO Community

Access to a helpful, tight knit community of SEOs ready to help each other

SEO Tests vault

Access to the 160+ exclusive SEO tests vault + new quarterly tests

Access this course & 50+ SEO courses for $97/month

⭐⭐⭐⭐⭐

Praise for IMG

Eric St Cyr 

Registered all my team


Hey IMG, just a short note to let you know that I was so impressed by your content that I have decided to register all the members of my team. In this business fresh knowledge is the key, and there is no better place to find it. Thanks and keep the good work.

Nancy Reagan 

The best I've seen


The content quality is the best I’ve seen from an SEO course. I’ve been taking SEO courses since 2016 and the style is easy going and never over my head. I love the “show me how to do it style”! Great course!!

Rambabu Thapa

Backed by great SEO minds


Being a part of this community has built more confidence to take new projects and charge more to my services.
I am backed by great SEO minds of all time and I can reach out to anyone and everyone is super responsive. Plus I am expanding my understanding of SEO every day.

Ronald Reyes

Given me the competitive edge


I am a freelance SEO and have benefited greatly from the IMG community and training. The knowledge inside some of the courses has helped me give my clients a competitive edge. One of my favorite courses is Kyle Roof's White Hat SEO course, the concept and practical application is something every SEO should have in their arsenal.

Jonathan Kiekbush 

High converting content


Kevin’s Masterclass has changed the way I teach our team how to write forever. He closed a gap we never could: how to make content convert highly, something that is very tricky to teach since some writers “get it” and others don’t.

Devin Schumacher

From 2,310 visits a week to 4,286


The Content Audit Playbook has really helped out my agency, SERP co. We recently used the material from the Content Audit Playbook to clean up and optimize a client's site. In under 6 months we were able to almost double the website's organic traffic, going from 2,310 visits a week to 4,286 visits a week.

Will Mullins 

Better Business than before


I’ve been in SEO for 10 years, so I’d say I'm somewhere between intermediate and advanced levels. The algorithms / science stuff is what I love the most about IMG.
Not only have I become a better SEO, but now I have a better business than before I started!

Eran Biran

Acheived milestones


After 2 months of IMG membership, my knowledge has exponentially grown and I have achieved some great milestones with my clients thanks to the methods I learn on this platform.

Amir Shahzeidi 

Some of the best SEO Courses


Since I'm an SEO Lead, my level is advanced. I love the IMG community. It offers some of the best and most in-depth, advanced, actionable SEO courses that I've found on the internet

Jay Yap 

Less time on rewrites


Most writers just don’t get it, so we normally end up editing or rewriting a lot of what comes in. 

Now we spend way less time on rewrites AND get more engagement. Easily the best content course out there.

Olga Reznikova 

Over 30% in just 60 days


We were excited to have Robbie use Wedding Forward as a working example in The Content Audit Playbook. After implementing the strategy recommendations he covers in the course, we were able to grow organic traffic by over 30% in just 60 days. Fast forward a year, and WF has gone from 55,944 organic visits to over 100,000 organic visits a month!

Todd Weeks

Gives you the edge


The SEO Test Results is what really drew me to sign up for IMG. The fact that they do SEO Testing with a coherent team of people and publish those tests is literally internet marketing gold


It gives you that edge over other people who do what we do.

Raoul Wruck 

Wasn't aware how easy Google is


Kyle's teachings totally changed how I approach onpage SEO. I already knew that Google is an algorithm, but I wasn't fully aware how easy it is to beat.

I really like the teaching style and content quality.

Ryan Mendenhall 

Phenomenal results


Our agency has added many of his processes into our bag of tricks and we're getting some phenomenal results for our clients.

I wholeheartedly recommend that every SEO learn all Robbie is willing to teach. Not doing so will put your ranking and traffic potential in serious danger."

Terry Power

The place you need to be


This is the place you need to be if you want to know what's working in SEO. The people in this community believe in testing and sharing what they found, positive or negative. Additionally, being a member of IMG has allowed me to focus my testing better to understand the variables involved in testing.

Rohin Dua

from 2.200 to 14,000 in 90 days


We took our client's phone repair website from 2.200 to 14,000 monthly organic visitors in just 3 months using the processes taught in the Quick Wins Playbook.

Mads Singers

Much better conversions


I literally got it for every writer working for us… and the outputs have seen significant improvement. 


Both in the quality of the content in terms of being useful, and it’s also much better converting because it’s written in a different way.

Ryan Olestro 

10x'ed organic traffic in 12 months


We were hired by a client in a highly competitive industry (insurance) to develop a content strategy that would increase organic search traffic. 


Using Robbie Richard's SEO Playbook, we 10x'ed organic traffic to the site in our first year.

Frances Gardner 

An Amazing group of people


For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself


Many times over in fact with the higher conversions coming from recently rewritten articles.

Jim Dillon

Higher conversions


For website owners like myself, articles that don’t convert cost money every day. In a short space of time this course has already paid for itself


Many times over in fact with the higher conversions coming from recently rewritten articles.

Jacob Bozart 

Ranking for competitive keywords


Robbie’s Content Audit process in particular has helped move our blogs into the top 5 spots on Google on some of the most competitive and targeted keywords for our business.

Gareth Daine 

The most actionable SEO course


This year, I've taken about 5 or 6 different courses, including TASS, GotchSEO Academy, The Lab, CRO Academy Pro, and Robbie's course.

All amazing courses, and Robbie's course is certainly one of the most in-depth (and actionable) training programs I’ve gone throug

Kyle Arnold

No plans on leaving


I like IMG because of the no BS approach. There is SO much content to get through and being able to be around other high level SEO's who are actively testing, learning, and sharing new ideas is awesome.

This community has definitely made me a better SEO, to always keep me curious and wanting to learn. Definitely happy to be part of it and have no plans on leaving.

Pui Teng

One of the best decisions


Joining IMG is one of the best decisions for my businessI've already implemented some of the strategies for our sites and started to see some great results. IMG is truly a game-changer and I would definitely recommend it!

Which One Should You Get?

If you are sure you only need one course to unlock your site's traffic, go for lifetime access. If however you need more personal help, and have multiple areas your site could benefit from (Copywriting, link-building, & more) IMG might be what you need. Select below:

LIFETIME ACCESS

$

497


Invest once, own it forever

  • Lifetime access to the course
  • 32 easy-to-follow lessons
  • Downloadable spreadsheets
  • 14 day Money back guaranteed

Best value !   ->

IMG MEMBERSHIP

$

97/month

Stream it to your heart's content

  • Streaming access to the course
  • 32 easy-to-follow lessons
  • Downloadable spreadsheets
  • Access to 50+ SEO courses
  • One new course every month
  • Access to 160+ SEO tests database
  • Dedicated SEO Community access 
  • Weekly coaching calls
  • Save thousands vs buying courses
  • 14 day Money back guaranteed
>