A content writer is someone who creates digital or print content that provides information about a company's product or services. The content can be anything from blog posts and web pages to advertisements and articles. Content writers work closely with their clients to ensure that the content matches the brand, style, and messaging of the company. Professional content writers research the subject they are writing about, edit and revise their work, and produce high-quality content for their clients. 

SEO content writing is about creating creative and quality content that is designed for both readers and search engines. It is content that should read well and appeal to the sensibilities of people while at the same time is optimized for search engines.
The goal for professional content writers is to write clear, compelling copy (written content, e.g., captions, articles, marketing promotions, etc.) that drives readers to take a specific action when they read the content. That can be clicking on a link, opening an account, or buying a product or service online.
SEO (Search Engine Optimization), in a nutshell, is focused on optimizing content and websites to rank in search engines such as Google. For content to rank in online search engines, the content needs to contain specific keywords. The information also needs to be formatted properly.
SEO copywriting and content writing merges these two concepts. It involves creating online content that leads readers to take action. But at the same time, it requires applying SEO principles so that your content is pushed to the top of search engines. By using specific words, phrases, and techniques with your on-page content, you can improve your page's ranking.
Content writing for the online world is a unique blend of creativity and data. As you develop and master your SEO writing skills, you will be able to create original content that will help improve your content marketing strategy and grow your business.

SEO content writing is a continuous learning experience. The design of the content writing learning journey allows students of any level to take the courses and improve their skills. This content writing path starts from the perspective of a complete beginner, so technical SEO writing skills are not required. Our online courses will teach you the necessary content writing skills as you go!

That said, basic writing skills, previous digital marketing or SEO experience, and knowledge of website management are a useful foundation to have before starting the first digital course. 

This online training will help you learn or improve key SEO writing skills. The information in these classes covers a variety of SEO and content writing topics, including:

• Writing
• Content planning
• Digital marketing
• SEO knowledge
• Spotting developing online trends
• Understanding of UX (user experience)

To learn content writing, you'll want to take classes and get hands-on writing practice. As you take our content writing classes, be sure to apply the information and skills you've learned. Practice writing content and get feedback. This will enhance your development and improve your skills. Also, share what you are learning with others to help make it stick.

This set of content writing courses is the best way to start learning how to write content. These content writing courses are specifically designed for freelancers and internal SEO content writers. If you are a new freelance content writer or simply want to improve your web content writing, these writing courses can take you from a beginner to a professional.
This online learning journey consists of four courses taught by experts in SEO, content writing, and digital marketing. The video lessons will help you learn how to write creative and effective content for your business - whether it be for advertising, posts, landing pages, digital marketing content, and beyond. Each content course is self-paced, allowing you to develop and master your technical and creative writing skills at a pace that feels comfortable for you.

Becoming an SEO content writer opens up many advancement opportunities for both freelancers and internal SEO content writers. You can use the content writing skills you learn in this online training to build your content writing career and to:

• Land freelance SEO copywriting jobs
• Create profitable websites using affiliate, rank-and-rent, or drop-shipping models; or do the same to existing websites
• Land an agency job
• Offer SEO content writing or copywriting services to existing clients

As you continue to improve your content writing skills, your business opportunities will grow. Good content writers are a valuable asset to every online business by marketing their services, creating digital content, building their online presence, and more.

You can complete IMG’s entire four-course SEO Learning Journey for Content Writers in just two weeks. By then, you will have learned the theoretical skills to become an SEO content writer. Of course, supplementary training by top content writing experts and practical experience is needed in the following months to become proficient in content writing.
SEO copywriting is an exciting world to be part of. We hope you will join us in our online content writing course and let us help you get started with content writing today.