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Jason Barnard

The Brand SERP Masterclass

When a prospect searches your brand name, they see what Google decides to show them. What Google decides to show your prospect may not be your perfect brand message, and you might very well lose that sale if you don't have the full control over your Brand SERP.

In this course, Jason Barnard will show you how to make sure your audience sees the brand message you want. Jason will also teach you how to improve your Brand SERP in just a few hours. He'll walk you through a plethora of simple yet highly effective starting steps: improving the top of SERP (your homepage), triggering and managing rich sitelinks, improving your social channels... and much more.

UNLIMITED PLATFORM ACCESS

Unlimited platform access for $97 / month.

Course Modules

Verifiable certification upon completion.

Course #1. The Fundamentals of Brand SERPs 

Optimising Your Homepage 

Triggering and Optimising Rich Sitelinks

Improving Results You Control

Improving Your Social Accounts

Optimising Results You Partially Control 

Improving Results You do not Control

Google Ads (Save Money on Manual Campaigns) 

SEO Explained (Tactics You'll Need) 
Mistakes not to Make

Course #2. Dealing with Negative and Sub-Optimal Results

Intro
Forums
Review Platforms
Articles and Blogs
Finding Opportunities
Content You Control
Semi Controlled Content
Content You Don't Control
Tactics to Avoid and Mistakes not to Make

Course #3. Triggering and Optimising Rich Elements/SERP Features

How Ranking Works
Images
Twitter Boxes
Videos
PAA / FAQ

About Jason Barnard

Jason Barnard is the founder and CEO of Kalicube. He is an author and digital marketer who specialises in Brand SERP optimisation and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy" for his professional work.

Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.

Spanning 5 seasons his podcast, “With Jason Barnard…” has become a weekly staple in the digital marketing community. Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 250 episodes available, and counting.

certificate of completion

Includes certification

Upon completion, all IMG courses and Learning Journeys include a certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you're an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.

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Add in the FREE Bonuses and it's $19,808 worth of SEO that keeps you on top of Google and your competitors.

VALUE: $15,497

UNLIMITED COURSES

Boost your rankings & earnings with access to the biggest SEO Course Library in the world. Like Netflix for SEOs.

VALUE: $197

SEO COMMUNITY

Connect with like-minded SEOs and find long lasting friends and support in a tight knit community.


VALUE: $975 

EXPERT HELP

Have any SEO questions answered with a weekly Zoom mastermind with two of the world's top SEOs.

VALUE: $2240

SEO TESTS

Access to a vault of 160 Exclusive, IMG Only SEO tests.


10 new SEO tests added each month.  

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Unlimited platform access for $97 / month.

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